by Nahlah Abdur-Rahman
August 26, 2025
Rihanna’s Fenty Magnificence, pores and skin, and hair manufacturers are the sponsors of the WNBA reigning champs.
Rihanna is making her help of girls athletes recognized via her newest partnership with the WNBA’s New York Liberty franchise.
Nonetheless, it isn’t Rihanna herself who’s changing into an envoy of the basketball league. As a substitute, she inked a deal via Fenty Magnificence manufacturers to characterize the Liberty on and off the courtroom.
The chance is sort of profitable for each events. With the deal, Rihanna will carry extra eyes to her billion-dollar firm via the partnership with the present WNBA champions.
Rihanna can also be a champion for variety within the magnificence area. Now, the “marriage” of those entities will proceed propelling each their missions of uplifting girls whereas difficult the established order. A spokesperson for the Fenty Manufacturers advised NBC Information about what the collaboration signifies for each teams.
“There’s not one monolithic view of what a feminine athlete appears to be like like, and there’s not one monolithic view of what magnificence and exquisite appears to be like like,” defined Sukiana Chancy, vp of brand name technique for Fenty Pores and skin and Fenty Hair. “That’s the excellent intersection, actually, of the wedding of those two manufacturers, Fenty Magnificence and New York Liberty.”
The funding by Rihanna additionally emphasizes a higher deal with girls’s sports activities for visibility. The New York Liberty CEO expressed how magnificence manufacturers getting within the sport helps their trigger to develop and elevate as a league.
“All of it actually goes again to funding, normal funding, from manufacturers who wish to step up and have worth alignment with us,” Keia Clarke, CEO of the New York Liberty, advised the information outlet. “I feel there’s a distinct stage of visibility for girls’s sports activities proper now, and particularly in basketball.”
Moreover, it showcases the nuances of womanhood, the place sports activities stars can play laborious whereas serving appears to be like.
“I feel it’s fairly cool now that each side are type of assembly within the center,” added Isabelle Harrison, a ahead for the New York Liberty. “I lastly discovered an ideal area for me to characterize all of who I’m, not simply being an athlete, not simply being a magnificence junkie. So Fenty, with this partnership with the Liberty, it’s really introduced each of my worlds collectively.”
In true Fenty trend, Liberty followers can anticipate gamers and promotional supplies to function a number of the make-up model’s common merchandise. From the Fenty Gloss Bomb Cam to unique in-game merchandise, WNBA fans can participate within the inaugural festivities that “magnificence mix” sports activities and make-up.
The video games haven’t solely featured the cam, however could have the Liberty’s world-famous mascot, Ellie the Elephant, exhibit her favourite Fenty merchandise. For the reason that WNBA season started, the collaboration has been successful, marking the advantages of investing within the league and selling girls in sports activities.
Clarke added, “It was such a validating second, that that is the correct partnership, and that we’re partaking with the group in a means that they wish to be engaged with. And it additionally highlighted that perhaps this was a niche within the viewers.”
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