Pharrell Williams has launched his first marketing campaign since he was appointed Louis Vuitton’s new males’s artistic director, making his first assertion for the label with an enormous billboard on the river aspect of the Musée d’Orsay in Paris, that includes none apart from good friend and collaborator Rihanna.
On Thursday, each stars shared the marketing campaign in Instagram posts, with Williams’ that includes himself posing in entrance of the billboard. Captioned “Louis Vuitton Males, Spring-Summer time 2024,” the marketing campaign comes forward of the superproducer’s extremely anticipated debut with the style home, which kicks off Paris Males’s Vogue Week on June 20, as reported by WWD.
Within the River Seine-facing billboard, Rihanna co-stars along with her being pregnant bump in {a partially} buttoned leather-based shirt printed with a pixelated model of Louis Vuitton’s traditional Damier sample. Simply as Rihanna is thought for juggling her many enterprise ventures, within the marketing campaign, the Fenty mogul and megastar mother balances an armful of colourful monogrammed baggage whereas carrying what seems to be like a to-go espresso cup.
Since his appointment in February, Williams has been the most well liked matter on the luxurious style streets. Along with turning into solely the second Black man to function Louis Vuitton Males’s artistic director, succeeding the late Virgil Abloh, all eyes have been on Williams to see what he’ll do inside the legacy style home.
Whereas many could have anticipated their subsequent collaboration to be musical, with the looks of Rihanna, who has an extended historical past with LVMH and gender-fluid style, one can solely think about what Williams has deliberate for his debut on June 20.
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