by Nahlah Abdur-Rahman
July 13, 2025
Pink Lobster’s younger CEO is getting love for swiftly responding to prospects’ considerations.
Pink Lobster is on a mission to regain its place within the restaurant trade, with its younger, Black CEO decided to make issues proper with prospects.
The struggling seafood scorching spot topped Damola Adamolekun as its new captain in August 2024. BLACK ENTERPRISE beforehand coated his historic appointment because the youngest CEO within the restaurant’s historical past, in addition to his unorthodox strategy to reviving eating places.
Pink Lobster has launched its newest change, well-liked seafood boils in a bag, to prospects’ combined satisfaction. In June, the corporate launched bagged delights that includes crab, shrimp, and extra, out there in numerous flavors reminiscent of roasted garlic butter, Cajun butter, or Outdated Bay seasoning.
Whereas the brand new inclusion has introduced extra prospects within the door, it has left just a few wanting extra. Some critiqued the small portion sizes, particularly given the worth. Others complained that the boils wanted extra taste.
@zinwithin Pink Lobster Seafood Boil #mukbang #seafood #redlobster #seafoodboil #lobster #shrimp #foodtiktok ♬ authentic sound – zinwithin
“And with a reputation like ‘Pink Lobster’ you’ll suppose they’d have some huge lobster. However apparently they solely have child lobster,” shared one reviewer as she confirmed the tiny crustaceans.
Regardless of the numerous suggestions on the meals themselves, Adamolekun regained management of the narrative. The 36-year-old took word of “Lobster Nation” and its needs for extra spicy choices, even together with sausage within the boils.
“We dropped our new seafood boils and also you guys actually, actually, actually confirmed up,” mentioned the CEO in a TikTok video posted on July 10. “Additionally, we heard you within the feedback. You need much more warmth and much more flavors. So, we’re turning it up.”
Prospects expressed their appreciation for Adamolekun’s swift response to suggestions.
One person exclaimed, “That’s gotta be the FASTEST buyer satisfaction turnaround in Company historical past!!!
One other acknowledged, “An organization who has a CEO this concerned will at all times thrive.”
Adamolekun then personally commented and direct messaged unhappy prospects on TikTok. He requested them to attempt the upgraded choices for a seafood boil that competes with native spots. One meals reviewer praised Adamolekun for reaching out, prompting her to present the restaurant one other probability.
@dariutopian Replying to @alwayshers @Pink Lobster y’all listened and the boil is PERFECTTTT ! I went again to the Mesquite location once more! #redlobster #seafoodboil ♬ authentic sound – Dari | Dallas Foodie | UGC
The CEO’s strategy impressed reluctant prospects to check out the brand new and improved Pink Lobster.
“A Black man pulled a franchise based in 1968 outta debt in 2025 after which when his shoppers complained he ain’t get impolite he listened,” shared one other commenter. “I’m going just a few instances simply [because] of that alone!”
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