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Pusha T Models Louis Vuitton SS26 Campaign

January 24, 2026
in Celebrity
Reading Time: 3 mins read
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What higher strategy to begin off the 12 months than with excessive prospects of successful massive on the GRAMMYs for “Greatest Rap Album” — possibly even “Album of the Yr’?! — whereas additionally spearheading the brand new Spring/Summer time 2026 marketing campaign by high-end trend home Louis Vuitton?

Girls and gentleman, solely Pusha T.

RELATED: Yr In Evaluation – High 20 Hip-Hop Albums Of 2025

The opposite half of Clipse, with a lot respect to brother Malice, Pusha T has actually been sustaining a rap legacy for himself that’s constant each in lyricism and elegance alike. OG rap followers will fondly recall seeing the Virginia native a full 20 years in the past — true to this, not new to this! — entrance and middle alongside Pharrell Williams, BAPE founder NIGO and hip-hop king JAY-Z within the Louis Vuitton retailer in SoHo posing for footage whereas celebrating Skateboard P’s 2005 LV sun shades collaboration on the time. 20 years later, Rell is the Inventive Director for menswear on the label and directing his longtime homie Push in a marketing campaign that has the My Identify Is My Identify emcee trying cleaner than a whistle. Cream tones, premium supplies as per common for the LV aesthetic, pop art-friendly designs throughout the journey equipment and a lookbook backdrop that requires a complicated getaway all come to thoughts with this season’s supply.

Luxurious prepare journey elective, however extremely most well-liked.

Titled “Artwork of Journey,” the gathering matches the illustrious imagery captured by photographer Drew Vickers with tones and textures you’d anticipate to return throughout on an expedition between Paris and Mumbai — suppose sand, leather-based, deluxe darkish goodies, nature, sunrises to sunsets, gold, metal and most significantly consolation. Highlights throughout the set embrace the Keepall 50 and Horizon 55 on the bag aspect, just about every part emblazoned with The Darjeeling Restricted prints, all monogram choices and a formidable line of footwear from loafers to sneakers alike. If you may make it slot in your wardrobe for now, the puffer jacket providing will supply each heat and a glance of wealth this present season — ball out sooner moderately than later, we are saying! General although, many of those ready-to-wear gems can simply be saved on ice for when the hotter seasons begin bobbing up.

Watch the Pharrell-directed marketing campaign video for Louis Vuitton Spring/Summer time 2026, accessible now in-store and on-line, that includes the aforementioned wordsmith Pusha T and rising Hollywood frontman Jeremy Allen White of The Bear fame:



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Tags: CampaignLouisModelsPushaSS26Vuitton
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