RIO DE JANEIRO – Netflix and Embratur, the Brazilian Tourism Board, introduced Friday a cooperation settlement geared toward boosting tourism by means of Brazilian audiovisual productions, establishing a mannequin which may very well be utilized in different nations.
Embratur President Marcelo Freixo and Netflix Director of Public Coverage for Brazil Mariana Polidorio introduced the deal throughout a panel at Rio2C, Latin America’s largest creativity occasion that’s working over Might 27 to June 1 in Rio. The panel additionally counted on Fernanda Souza, host of Netflix hit actuality present “Stranded With My Mom-In-Legislation.”
The partnership marks a guess on the facility and settings of Brazilian tales to draw vacationers from around the globe.
Impressed by the success of a few of Netflix’s greatest performs in nations akin to France and Spain, the initiative takes in a promotional video which performs on the vacationer potential of settings from productions which have captivated international audiences – akin to “Invisible Metropolis,” lensed within the Amazon rainforest, or “Love Is Blind Brazil,” with seasons shot at locations akin to Trancoso, Bahia, and Bom Jardim da Serra, Santa Catarina, nd “Sintonia,” highlighting the city landscapes of São Paulo’s outskirts.
“Audiovisual content material is a strong instrument and a key asset for tourism promotion. Many individuals select their journey locations primarily based on a film or sequence they’ve watched. Brazilian content material and expertise are globally acknowledged for his or her high quality, they carry our cultural id, they usually proceed to win hearts all around the world. This partnership is a method to flip the energy of Brazilian tales into real-life connections,” stated Freixo stated.
The partnership additionally contains the launch of a journey information that includes itineraries and vacationer experiences impressed by top-performing Netflix titles with robust native and international engagement – titles that replicate the principle cultural belongings Embratur goals to advertise. The information will likely be launched later this yr and can spotlight the pure and cultural assets promoted by Embratur.
“We’re dedicated to Brazil in the long run. We all know that the tales we inform assist challenge the nation to the world and have a direct influence on the native economic system, Brazilian tradition, and tourism — each for home and worldwide audiences,” stated Polidorio.
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Credit score: Netflix
