In a pioneering deal, “The Traitors” format rights for Brazil and Mexico have been acquired from All3Media Intl. by NBCUniversal Worldwide Networks & Direct To Client Latin America.
Permitting NBCUIN & DTC to provide native variations of the smash hit actuality competitors, the 2 new native format model pact marks the primary format licenses in Latin America offered by All3Media Intl.
With the pact, Mexico and Brazil be part of over 30 territories which have commissioned native makeovers of “The Traitors,” named K7’s 2024 format of the 12 months.
Over 50 territories have broadcast episodes through tape gross sales, which All3Media referred to on Monday as a “international phenomenon” and a part of its “expansive format slate” which additionally contains “Race Throughout The World,” “Lingo” and “Money Cab.” All3Media Intl. additionally handles ancillary rights. “The Traitors” is constant its “fast worldwide enlargement.”
In Might, for example, Prime Video India set a premiere date for its model of the truth collection, marking the streamer’s greatest unscripted authentic up to now.
“‘The Traitors’ has captivated audiences worldwide with its distinctive mix of psychological gameplay, technique and suspense. Its worldwide enchantment is additional underscored by the robust demand for each format rights and completed tape throughout key international markets,” All3Media Intl. stated in a press release Monday.
“‘The Traitors’ Season 2 was the truth TV occasion of the 12 months,” Selection proclaimed in a 2024 evaluation. It doubled down on its casting of established actuality performers, pivoted to a week-by-week launch, and Peacock itself is simply larger than it was in early 2023, so “The Traitors” might break onto the Nielsen streaming chart. “However principally, ‘The Traitors’ works as a result of it adheres to one in every of life’s nice rules: It stored issues easy, and thereby elevated a style usually dismissed as silly,” the evaluation noticed.
“The Traitors” format was created within the Netherlands by IDTV, an All3Media firm, and first aired on Dutch broadcast community RTL 4 in 2021. NBCUIN &DTC Latin America has already acquired all three seasons of the multi-Emmy-winning U.S. model of “The Traitors,” which, All3Media Intl. famous, was “broadly praised” by audiences and critics throughout the area.
“We now have each confidence the sensible [NBCU] groups [in Latin America] will ship dramatic, addictive, and immersive variations of ‘The Traitors’ that can captivate audiences throughout the area— and past,” stated Yari Torries, VP Latam & U.S. Hispanic at All3Media Worldwide.
“With Common+ Latin America already dwelling of the U.S. model of ‘The Traitors’ throughout the area, these new variations will deepen the influence of Common+ with audiences throughout the area,” stated Khris Lorenzo, SVP, Content material & Acquisitions, NBCUIN &DTC Latin America.
