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Narissa is Building More Than a Brand—She’s Building a Movement  – Los Angeles Sentinel

April 21, 2025
in Black Media
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Narissa has two retail shops, one in Los Angeles & New York.

Rapper. Entrepreneur. Visionary. Narissa is redefining what it means to be a boss in each the music and enterprise worlds. Whereas many artists dream of hitting the charts, Narissa’s imaginative and prescient goes past the mic—she’s constructing legacy, possession, and a platform that uplifts different girls alongside the best way.

On the coronary heart of her rising empire is Boss Bae, a model that began with ambition and developed right into a motion. With bodily retail areas in Los Angeles and New York, Boss Bae started as a fashion-forward boutique however shortly grew to become one thing extra: a group. It’s now a inventive sanctuary the place girls can work, collaborate, and easily breathe.

“What began as a retailer changed into a protected house,” Narissa displays. “Girls got here in to work, create, vibe. It grew to become a hub. That’s once I realized Boss Bae was larger than what it appeared.”

Narissa is leveraging her music and model Boss Bae.

Boss Bae is now a cultural anchor—a spot the place creativity and enterprise collide. It’s the place girls entrepreneurs come to faucet into their energy and entry assets to construct their very own manufacturers. Whether or not they’re reserving the house for pop-ups, networking with fellow creators, or simply procuring whereas listening to Narissa’s newest drop within the background, Boss Bae seems like house.

“Operating a retailer and being a rapper? That’s loopy work,” she admits. “However I like it. I dwell for the grind.”

Impressed by Nipsey Hussle’s legacy, Narissa studied how Slauson T’s developed into The Marathon.

“I noticed how Nip constructed one thing for the group and made possession cool,” she says. “That’s what I would like Boss Bae to be. My very own Marathon.”

Narissa did extra than simply watch from the sidelines—she took motion. She constructed Boss Bae utilizing street-smart enterprise acumen, digital savvy, and relentless hustle.

“We had been making actual cash and having a blast. I created a reserving website, provided the shoppers, ran the retail, and stayed within the studio. That’s how Boss Bae grew to become what it’s as we speak,” notes Narissa.

She additionally leaned into enterprise credit score, flipping her personal spending into funding for development. “As a result of I swiped a lot, the banks began providing me loans,” she explains. “I took lessons, realized the sport, and began educating lashes in numerous states. I met so many ladies on the highway—and whereas I used to be educating them magnificence, I used to be additionally placing them on to my music.”

For Narissa, each transfer is intentional.

“I took my atmosphere and turned it into my story,” she says. “And I prefer to let individuals shine in my gentle. This isn’t nearly me. It’s about creating house for girls to win.”

That hasn’t come with out challenges.

“I didn’t understand what number of sharks and vultures had been on this sport,” she says. “However I overcame that. I stayed centered.”

Now, she’s leveling up once more. With a distribution deal by means of Roc Nation, Narissa is merging music, merchandise, and motion into one highly effective model.

“I would like the women to take over the shop and make it theirs. I’ll maintain the merch there, however I’m centered on shopping for the constructing now. Possession is the objective,” stresses Narissa.

Narissa’s newest album, “Social gathering of One,” is a soundtrack to her journey—daring, confident, and unfiltered. It’s an anthem for any lady daring to do all of it.

From studio periods to the retail house, Narissa continues to show that you simply don’t have to decide on between your goals—you may personal all of them.

Comply with her journey as she continues to raise, empower, and develop her empire. As a result of for Narissa, that is solely the start.

Hyperlinks: https://lasentinel.web/bba-hosts-salute-to-black-womens-conference-celebrating-leadership-and-resilience.html

 

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