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My favorite No Limit Records release of all time – Mac’s ‘Shell Shocked’ – just turned 25

July 26, 2023
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McKinley “Mac” Phipps Jr. performs throughout the New Orleans Block Social gathering on Could 03, 2023 in New Orleans, Louisiana. (Photograph by Erika Goldring/Getty Pictures for The Recording Academy)

Editor’s observe: The next article is an op-ed, and the views expressed are the writer’s personal. Learn extra opinions on theGrio.

Since hip-hop heads in all places are celebrating the fiftieth anniversary of the acknowledged (and largely agreed upon) birthday of hip-hop, I’ve been going by my very own crates (so to talk), pulling out CD binders stuffed with albums I actually can’t play by artists I couldn’t get sufficient of, particularly, from the Nineteen Nineties – your complete decade. It’s enjoyable thumbing by CD booklets with liner notes (bear in mind these?); that’s how I first began to learn the way albums had been constructed and the way important every a part of the method was to making sure that I had the very best listening expertise doable. It’s additionally enjoyable realizing what a time capsule that binders stuffed with CDs may be. 

Within the late 90s, throughout the nationwide run of No Restrict Information, I used to be a university pupil in Atlanta. Now, No Restrict had been round effectively earlier than they went nationwide, however when “Make ‘Em Say Uhh” dropped, their reign on hip-hop was plain throughout the trade as an entire. Atlanta, at the moment, felt like Black Hollywood (I assume it’s nonetheless like that; I left Atlanta 22 years in the past), and I vividly bear in mind seeing of us rocking No Restrict chains and even most of the rappers themselves strolling by Lenox Mall at numerous factors. No Restrict was a motion, and it was palpable. 

Mass Appeal co-curated hip-hop photo exhibition opens at Fotografiska New York, celebrating hip-hop’s 50th anniversary

And that palpability made me – and plenty of, many others – buy a number of albums below the No Restrict umbrella that weren’t even somewhat bit good. However you already know what, that’s the 90s for you. Again then, if Grasp P stamped the album, I most likely copped it, for the South and for the tradition. That’s how I occurred upon the album, “Shell Shocked” by Mac, whose story is as fascinating and complex as may be. In 1998, although, I didn’t know that. So once I went to the mall in Huntsville, Alabama, throughout the summer season of 1998 and noticed an album from a No Restrict Tank consultant, I picked it up. And admittedly, I wasn’t prepared. 

Mac, born McKinley Phipps, Jr., wasn’t your typical No Restrict Soldier. For starters, Mac was CLEARLY a lyricist. Positive, he was rapping concerning the typical No Restrict fare of driving on enemies and partying, New Orleans fashion. There was one thing about his drawl, New Orleans accent and his clearly lyrical abilities that had his album on repeat for me going into my sophomore 12 months at Morehouse Faculty. The truth is, I liked “Shell Shocked” a lot that I might toss it into all sorts of conversations about nice hip-hop albums, even some it didn’t belong in as a result of, effectively, I needed all people to like Mac and this album like I did. 

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I used to be actively following his profession, and that’s why I used to be crestfallen when, in 2001, he was convicted of manslaughter and sentenced to 30 years in jail for the deadly taking pictures of a person in a nightclub in 2000. And it’s additionally why when he was launched in 2021 and NPR’s “Louder than a Riot” podcast did a number of episodes on his case and David Dennis at Andscape wrote a profile of the newly launched rapper and artist I used to be first in line to learn,  hear and study concerning the artist behind “Shell Shocked” and hoped for the very best for him on his return dwelling and to his artistry. 

Once I hearken to “Shell Shocked” now, and notably songs like “Can I Ball?” and “My Brother,” all I hear is 1998, Atlanta and a time when No Restrict ran the world…a time when a lyricist not named Lil’ Wayne out of New Orleans turned considered one of my favourite rappers. 

It’s superb to suppose 25 years has passed by, however the truth that hip-hop as a tradition is 50 can be mind-boggling. Fortunately, there may be a lot wealthy music and tradition concerned that thumbing by CD binders can remind you simply how far hip-hop has come. 

Panama Jackson theGrio.com

Panama Jackson is a columnist at theGrio. He writes very Black issues and drinks very brown liquors, and is fairly fly for a lightweight man. His largest accomplishment up to now coincides together with his Blackest accomplishment up to now in that he obtained a telephone name from Oprah Winfrey after she learn considered one of his items (largest), however he didn’t reply the telephone as a result of the caller ID stated: “Unknown” (Blackest).

Ensure you try the Pricey Tradition podcast each Thursday on theGrio’s Black Podcast Community, the place I’ll be internet hosting a number of the Blackest conversations recognized to humankind. You may not depart the convo with an afro, however you’ll undoubtedly be searching for your Afro Sheen! Take heed to Pricey Tradition on TheGrio’s app; obtain it right here.



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