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Nationwide — Meet April Kelly, an African American mompreneur with 4 youngsters who can also be the Founder and CEO of Positive!, an progressive, plant-based toddler components various that’s set to redefine the way in which mother and father method early childhood diet. As the primary black female-owned toddler components startup, her firm not solely challenges the norms but in addition propels the dialog surrounding parenting and diet into new territory whereas championing the reason for households in want.
April’s story is a exceptional one in every of willpower, resilience, innovation, and an entrepreneurial spirit. All of it started along with her private wrestle with postpartum melancholy intensified by her dedication to return to her budding company profession after simply six brief weeks of maternity go away, which led her down an surprising path of innovation.
Looking for one of the best for her toddler daughter following a extreme allergic response to a preferred model available on the market, she launched into a mission to discover a healthful various to standard toddler formulation. Fueled by her maternal instincts and unwavering willpower, April launched into a journey of analysis and experimentation, working intently with medical professionals, together with her personal trusted pediatrician and different meals scientists.
Amidst the backdrop of April’s private journey as a Black mompreneur, Positive! stands out as a beacon of hope for fogeys and households typically neglected of mainstream little one diet conversations. April’s expertise as a Black mother, coupled along with her personal battle with postpartum melancholy, laid the muse for a unprecedented concept: an progressive, plant-based toddler components various that will later develop into the cornerstone of her startup enterprise.
In an period the place maternal resilience and innovation collide, Positive! addresses the urgent points confronted by mother and father, significantly Black mothers, who typically grapple with the dearth of illustration in little one diet discussions. April’s journey reflects the spirit of empowerment, willpower, and the unwavering need to supply one of the best for her youngsters.
Nevertheless, Positive’s impression goes far past innovation. Recognizing the very important significance of giving again to the group, April Kelly has cast a strategic partnership with the non-profit group Beast Philanthropy. Simply as Positive! disrupts the toddler diet panorama, Beast Philanthropy disrupts typical philanthropy by specializing in empowering households, selling schooling, and enhancing entry to sources inside underserved communities.
April’s dedication to donate a portion of the first batch of her MVP product (a whole diet beverage for toddlers) to households in want echoes Beast Philanthropy’s mission to uplift, empower, and foster lasting change. This dynamic partnership creates a ripple impact of constructive impression, aligning with Positive’s overarching imaginative and prescient to make sure that each little one receives the nourishment they deserve.
“The journey from battling postpartum melancholy to making a pioneering toddler components startup has been an unbelievable one. Our collaboration with Beast Philanthropy takes our mission a step additional by giving us the chance to help our native households instantly,” shares April Kelly, founder, and CEO of Positive!. “As a Black mother, I perceive the distinctive challenges we face, and it’s a privilege to be ready to make a distinction.”
As Positive! embarks on its crowdfunding marketing campaign, the decision to motion is evident: help innovation, empowerment, and group transformation. By contributing to the crowdfunding effort, people can play a pivotal position in redefining toddler diet and bringing lasting change to underserved communities. Donate right here: https://bit.ly/givebacktheimpact
About Positive!Positive! is a pioneering toddler components startup based by April Kelly, a resilient mother, and entrepreneur. Fueled by a dedication to innovation and the pursuit of excellence in toddler diet, Positive! is devoted to revolutionizing the way in which mother and father method early childhood feeding. Be taught extra at SureCompany.com
About Beast PhilanthropyAs a 501(c)3 group, Beast Philanthropy exists to leverage the facility of social media platforms and lift funds to alleviate starvation, homelessness, and unemployment. Beast Philanthropy will present life-changing grants, help, and each financial and non-monetary presents to people and households. Along with your help, Beast Philanthropy will change the world. Be taught extra at BeastPhilanthropy.org
For press inquiries, contact data@thesurecompany.com or 252-320-9602
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