Nationwide — Allure La’Donna is the Emmy-nominated choreographer behind a few of the most memorable Tremendous Bowl halftime reveals, together with Unhealthy Bunny and Kendrick Lamar. She combines years of dance coaching and life expertise to create performances that captivate audiences worldwide.
Rising up in Compton, La’Donna found dance at simply three years previous, performing her first solo in kindergarten. She educated in a number of kinds, from hip-hop and krumping to ballet and jazz. She calls herself a “hybrid,” mixing these strategies into a novel choreographic voice, based on The Grio.
La’Donna honed her craft at Los Angeles County Excessive Faculty for the Arts. Early in her journey, she caught the eye of iconic choreographer Fatima Robinson, who grew to become her mentor and guided her into the skilled dance world.
Her profession rapidly gained momentum. La’Donna choreographed The Weeknd’s 2021 halftime present, Kendrick Lamar in 2025, Unhealthy Bunny in 2026, and Beyoncé’s “Beyoncé Bowl.” Her work is understood for fusing cultural storytelling with daring, high-energy motion, reflecting each her roots and her hybrid dance coaching.
Regardless of her high-profile success, she stays grounded in her identification as a dancer. “I’ll in all probability nonetheless be up there dancing once I’m 60,” she mentioned. Her means to construct belief with artists like Beyoncé, Lamar, and Unhealthy Bunny permits her to create strikes that really feel genuine to every performer whereas protecting the power recent and dynamic.
Past choreography, La’Donna additionally teaches and makes use of music as a part of her inventive imaginative and prescient. She hopes to construct an “empire of all arts” that nurtures the following technology of artists.
“I like the work that goes into creating the artwork for whoever to see. You’re speaking to the little lady who used to choreograph in her room by herself, and now I see my work all around the world,” she mentioned.
