A political marketing campaign devoted to attacking Maryland Gov. Wes Moore is being known as out for AI movies it posted that Maryland Democrats say are racist and harken again to America’s darkish historical past.
The “No Moore” marketing campaign, launched as an nameless web site and social media platform earlier this 12 months, seeks to name out the management of Moore, who turned Maryland’s first Black governor in 2022 and introduced he’s operating for re-election in 2026.
“Wes Moore torched a $5.5 billion surplus, rammed by the biggest tax hike in Maryland historical past, and left households paying the worth. He’s extra targeted on chasing his subsequent job than fixing the one he has,” says the political group, which introduced earlier this month that it’s formally filed as a political motion committee, or PAC, with the Federal Election Fee.
Whereas assaults are par for the course in electoral politics, Democrats have raised an alarm about a number of the ways used towards Moore. A evaluation of No Moore’s Fb and X accounts reveals AI movies depicting Moore as a clown and different pictures of him that overly emphasize his smile.
“Energy points? I’ve received this,” says an AI-generated video of Moore, depicting him as a clown as he laughs and holds a handheld windmill.
“What a clown,” reads one publish, accompanied by one other AI video of Moore saying, “The gaslight tour continues. All it’s a must to do is simply lie.”
Don’t fret, Wes is on it. pic.twitter.com/xKeeXWwTUL
— No Moore (@NoMooreMD) August 11, 2025
One video depicts the AI-generated Clown Moore laughing incessantly after saying, “What’s in your pockets? NOTHING after I’m accomplished.”
In a single publish, an AI-generated picture of Moore depicted the Maryland governor as an animal, extra particularly, the Cowardly Lion from “The Wizard of Oz.”
Critics of the imagery say they’re eerily harking back to how Black Individuals have been depicted in minstrel reveals throughout the 1830s to early 1900s, significantly the character of Jim Crow.
“These racist AI movies spotlight what individuals hate most about politics–nameless darkish cash that makes an attempt to affect individuals by deceiving them,” Maryland Democratic Occasion Govt Director Karen Darkes instructed theGrio.
“For months, they’ve bent the principles to unfold lies a couple of governor who has created over 100,000 jobs, helped convey down violent crime to traditionally low ranges, and turned the structural deficit he inherited from Larry Hogan right into a surplus.”
It’s unclear who’s behind the “No Moore” marketing campaign; nonetheless, now that it’s registered with the FEC, extra particulars might quickly emerge. Maryland Democrats, who declined to go on document, instructed theGrio that they believed it might be linked to former Republican Gov. Larry Hogan, who’s believed to quickly announce his run for re-election towards Moore. Final 12 months, Hogan misplaced a bid for the U.S. Senate towards Angela Alsobrooks, who turned the state’s first Black lady elected to the Senate.
Mileah Kromer, who wrote a e book on Hogan’s electoral success as a Republican in a blue state like Maryland, instructed the Baltimore Solar in February that the messaging within the “No Moore” marketing campaign was a “pure comparability” to Hogan’s Change Maryland group that he launched in 2011. The marketing campaign towards then-Democratic Gov. Martin O’Malley was used as a launching pad for his political rise.
“Whether or not or not it’s from Larry Hogan and his workforce, it’s fully inappropriate,” stated Maryland Delegate Jeffrie E. Lengthy, Jr., who instructed theGrio that the “No Moore” marketing campaign “screams of desperation.”
Lengthy stated whoever is behind the “No Moore” marketing campaign ought to “spend extra time addressing the bread and butter problems with Marylanders, quite than stooping to racist tropes directed towards the state’s first Black governor.”
“Faux pictures and deceptive messages have all the time been an issue in politics. Now, AI has the potential to severely exacerbate the difficulty,” stated Lengthy, who vowed to work with fellow Democrats to deal with the difficulty of AI use in political campaigning within the upcoming legislative session.
“Voters deserve fact and transparency and to not be deceived. No matter how they have been made, these pictures are unacceptable and Larry Hogan and all of his allies ought to condemn them shortly,” stated Lengthy.
Political analyst Reecie Colbert, who’s a Maryland resident, instructed theGrio that Republicans equally generated political assaults on former Vice President and Democratic presidential nominee Kamala Harris relating to her giggle.
“They attempt to flip a energy right into a weak spot, which is the truth that Governor Moore is charming, he’s relatable, and folks need to have a beer with him,” stated Colbert. “They’re attempting to counsel that he’s not severe or that he’s unintelligent, once we know that this man has credentials which can be unequalled.”
She continued, “What they attempt to do with Black politicians is attempt to make them look like they’re untrustworthy, like they’re corrupt, like they’re two-faced.”
Moore, whose nationwide profile continues to rise amid clashes with President Donald Trump and rumors a couple of run for president in 2028 (which he has repeatedly denied), is pretty standard in Maryland. Based on an August ballot printed by The Baltimore Banner, 50% of Maryland voters say they approve of his job as governor.
Colbert stated the assaults from “No Moore” truly reveals the “energy” of Governor Moore.
“They’re not making a substantive argument towards him. They don’t have any receipts. I imply, he was in a position to oversee document restoration by way of the Francis Scott Key Bridge and all that he’s doing within the state of Maryland,” she stated.
Delegate Lengthy stated, “It’s clear they’re involved as a result of Wes Moore has been getting the job accomplished cleansing up after Larry Hogan’s mess. And folks in Maryland admire the job he’s doing.”
The Democrat added, “Governor Moore has been an unimaginable ally in our shared mission of transferring Maryland ahead.”