5 years after the launch of gross sales firm Madd Leisure as a partnership between Turkish TV giants Medyapim (“Mom”) and Ay Yapim (“Countless Love”), Madd is at Mipcom not solely as Turkey’s prime content material exporter but in addition as an revolutionary business driver because of a raft of offers that take the nation’s booming TV enterprise in new instructions.
The mixed firepower of Medyapim that contains a number of subsidiaries and companions together with MF Yapim, Madd, and Mednova and has a library of greater than 10,000 hours of TV content material spanning from dramas and sitcoms to function movies and recreation reveals, and Ay Yapım which produces a slew of Turkey’s most beloved dramas, accounts for over 400 hours of authentic programming per 12 months.
They’ve a serious affect on Turkey’s linear prime time and streaming programming. However now, because of Madd, they’re broadening their horizons.
The 5 pacts recognized to Selection see Madd Leisure taking or sharing inner rights to a few Spanish-language sequence, its first. That may be a milestone, which takes Madd to a different stage the place it is ready to deliver to the desk a far broader vary of longer format reveals, not solely to free to air broadcasters but in addition world SVOD platforms which are seeing enormous returns within the case of Netflix on such titles as Colombian 92-episode “Cafe con aroma de mujer.”
On Tuesday night at Cannes’ Mipcom commerce truthful, Madd seems to be set to announce a raft of offers which, in these recognized to Selection, soak up Paramount Southern Cone, which incorporates main broadcasters Telefe and Chilevisión, the No. 1 business community in Argentina and No.2 in Chile, bought by Viacom in 2016 and by ViacomCBS in 2021, respectively.
One other deal is with L.A. and Madrid-based Secuoya Studios, producer of “Zorro,” which Mediawan premiered as a Mipcom opening sequence on Sunday, and The Mediapro Studio, H.Q.-ed in Madrid, whose CEO, Laura Fernández Espeso, introduced begin of manufacturing in November of “The Head” Season 3, set in a lawless a part of the Sahara, on the climax of a Media Mastermind keynote on Tuesday.
Additional offers soak up Brazilian media big, the most important media firm in Latin America and its greatest telenovela powerhouse, and Globo legendary Argentine songwriter- producer Cris Morena, behind iconic huge hits equivalent to youngsters/teen focusing on tiles “Chiquititas,” “Rebelde Means” and “Floricienta” which generated enormous audiences in Argentina and worldwide gross sales and format offers, in addition to musicals, dwell live shows and music offers.
On the Mipcom presentation purple carpet, Paramount and Madd Ent. execs talked up a brand new and expanded three-year quantity deal between Madd and Paramount South Cone.
“We vogue these quantity offers in a inventive method to shield our shoppers. No one desires the destructive sides of a standard VD. Ours is a versatile and a win-win strategy, designed along with our shoppers,” saidAteş İnce, managing director of Madd Leisure.
That is Madd’s third quantity deal in Latin America and dramatically enhances their profile within the area,” Ates informed Selection.
The deal was set to be introduced on the presentation by Mercedes Feu, acquisitions senior director, Southern Cone (Telefe and Chilevisión) and Özlem Özsümbül, head of gross sales, Madd Leisure.
“This settlement reinforces our alliance and permits us to deliver extra hours of top of the range content material to every nation, but in addition supplies us, amongst different issues, the primary possibility to accumulate probably the most profitable tales whereas sustaining the pliability to work with our different companions in Turkey,” Feu informed Selection.
Ay Yapim is co-producing a Spanish model of hit sequence “Courageous and Stunning” with Secuoya Studios by way of its new unit Secuoya Studios Tales, fruit of a brand new alliance inked by the companions a number of months in the past. Nominated for an Worldwide Emmy for finest telenovela in 2018, “Courageous and Stunning’s” makeover, described as a romantic, action-packed melodrama adaptation, will air in Spain by means of Atresmedia, whereas Madd Leisure will distribute worldwide rights.
“As for the script, after assembly with Ece Yorenç, who created the unique format, a big crew led from Spain by Lele Portas is engaged on the variation screenplays,” stated Eduardo Galdo, head of Secuoya Studios Tales.
“The primary thought behind this partnership is to deliver long-running dramas again to Spanish primetime,” admitted Kerem Çatay, Ay Yapim’s CEO.
“Turkish dramas have confirmed themselves in primetime, to the purpose the place Atresmedia is working them three evenings per week. Our sequence work in Spain, so an adaptation like this solely is smart.”
Medyapim and The Mediapro Studio, who created a three way partnership with the intention of manufacturing content material in Spanish for the worldwide market, have introduced the co-production of a Spanish model of the basic Turkish drama “Feriha’s Secret,” revealed by The Mediapro Studio CEO Laura Fernández Espeso in her Mipcom Media Mastermind keynote on Tuesday. Madd will deal with distribution within the worldwide market.
“I hope it is going to be very profitable each in Spain and the entire world as a Turkish authentic,” noticed Fatih Aksoy, chairman of board at Medyapim.
“We’re very glad to determine a three way partnership with a number one manufacturing home, Mediapro. I hope our first manufacturing in Spain, ‘A Woman Named Feriha, will probably be very profitable in each in Spain and the entire world as a Turkish authentic,” he added.
Moreover, Madd will distribute “Margarita,” a brand new 40-episode household dramedy from Cris Morena, which can also be a spin-off of “Floricienta,” her greatest hit.
“‘Margarita’ will hopefully encourage new generations, as we did with ‘Floricienta’ greater than 15 years in the past,” she stated.
“It’s an honor to be Madd’s first third-party distributed sequence with HBO Max. Combining Madd’s power with my uber-talented mom – with such a novel and compelling mission as ‘Margarita’– it’s a dream come true!” stated affiliate producer – and son – Tomas Yankelevich, previously EVP and chief content material officer of normal leisure for Latin America and U.S. Hispanic at Warner Bros. Discovery (WBD) although to this June, when he resigned.
Ay Yapim has additionally acquired adaptation rights for Globo’s “Brazil Avenue,” a jewel in Globo’s crown which ranks as its greatest telenovela hit in recent times. This would be the first worldwide adaptation of the Emmy-nominated drama. Madd will probably be distributing globally.
“‘Brazil Avenue’ is among the world’s greatest telenovelas and the Ay Yapim’s model will probably be superb. They’ve an identical storytelling type to Globo and it is going to be the following Turkish hit,” stated İnce.
“5 years in the past, Ay Yapım and Medyapım, two of the businesses that made Turkish drama so common world wide, got here collectively to create Madd. Anybody who is aware of Turkish drama is aware of that these two firms are the most effective.”
Nick Vivarelli contributed to this text.
