by Jeroslyn JoVonn
March 7, 2025
The legendary make-up artist Pat McGrath has been appointed because the Inventive Director of Louis Vuitton’s inaugural make-up line.
Louis Vuitton has tapped the famend make-up artist Pat McGrath to guide its first-ever make-up model.
McGrath, acknowledged by Vogue as “probably the most influential make-up artist on this planet,” has been appointed because the Inventive Director of La Beauté Louis Vuitton, the luxurious retailer’s official make-up model, which can launch this fall. The partnership marks the fruits of LV and McGrath’s years-long relationship, throughout which McGrath has styled the faces of LV fashions for quite a few runway exhibits.
“It’s a real honor. I’m simply so excited,” McGrath advised WWD. “At Vuitton, magnificence follows that very same ethos: design that’s meticulously crafted and deeply intentional.”
“For me, Vuitton is luxurious in movement — at all times evolving, at all times pushing ahead, and sweetness follows that very same philosophy,” she added. “It’s a private journey of exploration. It’s made to maneuver with you in your on a regular basis life.”
The make-up assortment options lipsticks, balms, and eyeshadows which might be a storyteller’s dream. With 55 lipstick shades, the model’s initials “LV” are represented as Roman numerals, symbolizing the quantity 55. Paying homage to LV’s historical past as a luxurious baggage model, the make-up line contains colours and substances that every inform a singular story.
“We took the time to develop unbelievable ranges and new formulation,” Louis Vuitton chairman and chief govt officer Pietro Beccari defined. “We like to come back with one thing by no means seen earlier than when it comes to efficiency, when it comes to long-lastingness, and when it comes to colours.”
McGrath’s appointment as Inventive Director for LV’s make-up debut is the fruits of her longstanding collaboration with the long-lasting model. She has created make-up appears to be like for Nicolas Ghesquière since he turned the model’s inventive director of girls’s collections in 2014. Extra just lately, she has labored with Pharrell Williams, who joined as the lads’s inventive director in 2023.
Now, McGrath will lead the luxurious model’s “very refined, very elevated” make-up debut.
“It’s a stupendous assortment. You’ll find it irresistible!” she exclaimed.
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