by Jeroslyn JoVonn
December 4, 2025
Paramount has named Louis Carr as BET’s new President, following Scott Mills’ announcement that he’s stepping down after 23 years on the helm.
Paramount has chosen Louis Carr to steer BET as its new president, changing Scott Mills, who has been on the helm for 23 years, the corporate introduced in a press launch.
Introduced on Dec. 3, the identical day Mills confirmed his departure, the appointment caps Carr’s 39-year tenure at BET. All through his profession, he helped remodel multicultural promoting by bridging the community with world firms, finally positioning BET because the main platform for Black audiences worldwide.
“BET and its dedication to Black and Brown communities has been my life’s work. It’s a privilege to steer the model to the following degree of excellence and influence,” Carr mentioned in a press release.
A powerhouse behind the scenes for many years, Carr has generated billions in advert gross sales for BET. He has spearheaded main partnerships with firms like Procter & Gamble, Walmart, Unilever, McDonald’s, Meta, and Toyota, directing their investments towards various communities. His experience throughout linear, digital, and social media helped set up BET’s industry-leading database of insights on Black shoppers.
Carr’s data-first philosophy has guided content material, campaigns, and technique for manufacturers pursuing each outcomes and cultural resonance. He’ll now construct on his long-standing management at BET in his new position as president, reporting on to George Cheeks, Chair of TV Media at Paramount.
“Louis’ management has been integral to BET’s success for practically 4 a long time,” mentioned Cheeks. “His imaginative and prescient for the long run will drive innovation, deepen BET’s cultural influence, and place the model for continued progress.”
Mills, who served because the president and CEO of BET Media Group, overseeing the BET cable community, BET+, and BET Studios, issued a prolonged assertion saying his departure and highlighting the community’s main milestones underneath his management.
“After 23 years at BET, I’ve made the tough choice to step down as president and CEO. Main this extraordinary model and serving the Black neighborhood alongside all of you has been an unbelievable honor and privilege,” Mills mentioned. “Your expertise, ardour, and unwavering dedication to BET’s mission have pushed all that we’ve completed as a group. As I replicate on our journey, I’m deeply happy with what we’ve constructed.”
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