Our favourite CEO turned honorary cousin, Damola Adamolekun, is again at it once more, and this time, he’s bringing much more warmth (and butter) to the desk.
Crimson Lobster simply introduced a recent lineup of recent menu objects, together with three new flavors added to its already viral seafood boil sequence. The most recent additions, Lemon Pepper Butter, Previous Bay & Butter, and RL Signature Butter, promise to raise the flavour.
“We’re turning up the flavour as soon as once more with all-new seafood boil choices that ship large on style,” Adamolekun mentioned in a press launch. “These new taste additions mirror our dedication to bringing visitors thrilling, craveable dishes and giving them much more causes to return collectively and have fun across the desk this season.”
A part of the rationale the Crimson Lobster CEO has been embraced as a brand new favourite amongst many social media customers is because of his distinctive listening expertise. Past changing into the restaurant chain’s first Black CEO, Adamolekun exemplified the facility of listening to prospects earlier this yr along with his fast, action-driven response to the general public’s criticism of the franchise’s seafood boil launch.
“We learn the feedback. My advertising and marketing crew does, and I do personally. There was a gaggle of individuals saying, ‘We wish extra spice, extra warmth, extra taste choices,’” he mentioned, recalling how the model launched a sequence of recent further spicy flavors inside every week of its launch. “I learn the feedback and see what individuals are saying, and we attempt to react actually shortly to ship individuals what they need.”
Along with the brand new seafood boil flavors, which prospects can mix when ordering, Crimson Lobster is introducing two new entrées: Shrimp & Sausage Jambalaya, a Cajun-inspired dish served over orzo rice, and Shrimp Scampi Linguini, a traditional pasta dish reimagined with toasted panko and Crimson Lobster’s signature scampi sauce.
And since no good meal is full with out a good drink, the chain is serving up holiday-ready cocktails, together with a bourbon-forward Underneath the Mistletoe, a creamy Sugar Cookie Delight, and a shimmery Snow Globe Sangria.
