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Lachauna Edwards, Andrea Odom revolutionize sports moms’ support

July 18, 2025
in Black Media
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Co-founders Lachauna Edwards and Andrea Odom began Black Sports activities Mothers to empower moms to navigate their kids’s success in athletics. Courtesy: Black Sports activities Mother

Within the fast-paced world of youth sports activities, moms typically function the unsung spine, managing all the things from practices to scholarships and now a rising monetary frontier. Enter Black Sports activities Mothers, a corporation devoted to empowering moms to navigate the complexities of their kids’s athletic careers. 

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Co-founders Lachauna Edwards and Andrea Odom are main the cost to make sure that Black moms aren’t simply spectators however key gamers in shaping the way forward for their student-athletes.

Lachauna Edwards and Andrea Odom communicate at EssenceFest. Courtesy: Black Sports activities Mothers

The idea for Black Sports activities Mothers emerged after an natural collaboration between Edwards and Odom, fueled by a shared ardour for serving to moms. A widely known public relations skilled, Edwards initially launched a platform throughout Black Historical past Month to spotlight the work of “mom-agers,” mothers who steadiness parenting with managing their kids’s careers. This initiative sparked Odom to attach with Edwards, an legal professional with a civil rights background. Edwards, whose authorized expertise in contracts and title, picture and likeness (NIL) offers, discovered that the sports activities world wanted extra sources to assist moms shield their kids’s pursuits. What began as a easy thought rapidly become a motion.

“It was nothing however a Godsend,” Odom defined. “We complement one another so nicely, and the response has been overwhelming. There’s a transparent hole within the business relating to supporting Black moms in sports activities. These girls have been searching for this sort of steering and help.”

Andrea Odom manages her son, Dylan’s skilled baseball profession. Courtesy: Andrea Odom

Filling the hole

Whereas many athletes credit score their moms for his or her success, the business has by no means totally embraced or formalized their roles. For years, Black moms have juggled their kids’s sporting endeavors with out the formal coaching or instruments wanted to navigate NIL offers, contracts and profession choices. That’s the place Black Sports activities Mothers fills that hole with sources, schooling and neighborhood.

The group supplies a complete suite of companies for moms at varied levels of their kids’s athletic journeys. Whether or not their little one is simply starting, coming into the recruiting course of, or negotiating their first skilled contract, there’s something for each mom. The platform provides academic programs on negotiating NIL contracts, managing a model and constructing confidence in advocating for his or her little one’s finest pursuits.

A complete method

Essentially the most thrilling half? Black Sports activities Mothers goals to maintain wealth and information within the household. Odom defined, “We present mothers who need to signify their kids the right way to grow to be licensed brokers. Which means they don’t should pay another person to deal with negotiations. As a substitute, they will hold that cash and duty in-house.”

However the affect of Black Sports activities Mothers goes past monetary empowerment. It’s additionally about shifting the narrative, particularly for girls traditionally excluded from essential decision-making tables. By offering private {and professional} development instruments, Black Sports activities Mothers helps moms grow to be knowledgeable, assured advocates for his or her kids’s futures. And with the introduction of their upcoming convention on July 19, which has already bought out a number of instances, the motion continues to achieve momentum.

 Lachauna Edwards, pictured right here along with her household, says even moms of child-athletes have to know the choices obtainable for his or her kids. Courtesy: Black Sports activities Mothers

“Each mom who involves us is searching for info to assist their kids succeed. A few of them need to handle their children’ careers, whereas others simply need to perceive the ins and outs of NIL,” Edwards mentioned. “What we’re constructing right here is about making a neighborhood the place we empower and uplift one another.”

The primary Black Sports activities Mothers convention, scheduled for July 19 on the Publish Oak Resort, will welcome moms from throughout the nation—California, Florida, Texas and past—to a weekend of studying, networking, and empowerment. The convention will characteristic specialists in athlete administration, monetary planning, and psychological well being, together with keynote speaker Kim Stroud, mom of the Texans’ star quarterback C.J. Stroud.

The convention’s reputation already has the founders planning for future cities comparable to Atlanta, Los Angeles and Chicago. The duo was lately featured at EssenceFest after phrase unfold in regards to the group.

What started as a ardour undertaking has now blossomed right into a nationwide motion, drawing curiosity from main sponsors, sports activities figures, and even nationwide publications.

“We didn’t think about this is able to develop so rapidly,” mentioned Edwards. “We thought we have been making a small area for mothers to help one another. Nevertheless it’s become one thing a lot larger, and it’s thrilling to see what’s subsequent.”For extra info, go to https://blacksportsmoms.com/

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