by Kandiss Edwards
February 13, 2025
Kendrick Lamar carried out songs from his latest album GNX and which earned him a 175% enhance in Spotify streams.
Kendrick Lamar’s streams elevated by 175% lower than every week after his Tremendous Bowl LIX efficiency, in response to Spotify.
The streaming service posted the increase in gross sales to its Instagram account. Together with the rise in general streams, 10 of Lamar’s songs from his setlist noticed as much as a 430% rise in performs.
The Pulitzer Prize-winning artist’s track will increase span a number of albums, with many coming from his newest venture, GNX:
“Not Like Us” +430%
“Humble” +300%
“All of the Stars” (with SZA) +290%
“Man on the Backyard” +260%
“DNA.” +260%
“Euphoria” +260%
“Squabble Up” +230%
“Peekaboo” (feat. AzChike) +230%
“Luther” (with SZA) +170%
“TV Off” (feat. Lefty Gunplay) +170%
SZA, Lamar’s particular visitor for the efficiency, additionally noticed an 80% enhance in gross sales.
The “Halftime Impact,” because it’s referred to as by Spotify, is a pure prevalence for performers who take the stage in entrance of an viewers of about 150 million spectators, each within the stadium and at dwelling. Nonetheless, Lamar’s resolution to carry out tracks from his latest album, launched simply three months earlier on Nov. 22, earlier than his Tremendous Bowl efficiency, was a dangerous one.
Lamar, a rapper, gambled on his capability to entertain and captivate an viewers with out counting on a few of his hottest songs. To some, the efficiency was a placing critique of America’s relationship with its Black residents, whereas others discovered it much less entertaining.
No matter opinions, the Father Time rapper achieved his purpose of bringing large viewership numbers to the occasion. In accordance with Billboard, the Samuel L. Jackson-narrated efficiency artwork piece was the most-watched in Tremendous Bowl historical past. The occasion attracted 133.5 million viewers, barely surpassing Michael Jackson’s 133.4 million viewers.
R&B legend Usher Raymond was the headliner for the 2024 Tremendous Bowl Halftime Present, which additionally made historical past and obtained a lift in gross sales as a result of look.
The “Yeah” singer’s complete streaming numbers rose 550%, in response to Spotify. He additionally gained a 1,200% enhance in month-to-month listeners on Apple Music.
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