Kendrick Lamar is bringing his artistry and creativity to luxurious vogue. The Pulitzer Prize-winning rapper has formally joined Chanel as a model ambassador, starring within the vogue home’s newest eyewear marketing campaign launching Tuesday, April 22, as reported completely by Enterprise of Vogue.
“I visited the Chanel ateliers and noticed the method of how one thing goes from design to execution,” Kendrick shared in a press release. “Seeing the individuals who work onerous and convey these visions to life resonates with me.” That spotlight to element? Proper in keeping with Dot’s artistic DNA.
Now, the “Luther” rapper is not any stranger to elevating his aesthetic. Within the tune’s music video, Lamar is already seen flexing in Chanel frames, a refined nod to this very collab.
“Chanel has a timeless legacy and that’s all the time one thing I can get behind,” he added. “Since they don’t make garments for males, I knew it must be glasses.”
Photographed by Karim Sadli, the marketing campaign locations Kendrick alongside different bold-faced Chanel ambassadors, however this second feels particularly full circle. He beforehand rocked a customized quilted Chanel bomber courtesy of the model’s former artistic director, Virginie Viard, on the 2023 Met Gala. That very same yr, Dot and his artistic accomplice Dave Free helped conceptualize Chanel’s high fashion present set and directed its buzzy quick movie “The Button,” starring none apart from Naomi Campbell and Margaret Qualley.
With Lamar now aligned with Chanel and elegance heavyweights like A$AP Rocky and Pharrell Williams co-chairing this yr’s Met Gala, it’s onerous to not marvel: Is that this collab setting the stage for Dot’s return to the Met Gala and debut on the Met Gala steps?
