Justin Bieber’s spouse, Hailey Bieber, goes viral on-line after she starred because the face of Yves Saint Laurent’s newest marketing campaign. The French trend home unveiled its Fall/Winter visuals by way of Instagram on Monday, Aug. 25.
The placing picture options the 28-year-old supermodel seated along with her legs splayed on a modern black leather-based sofa. Whereas her all-black ensemble was doubtless meant to be the point of interest, her racy composition and posting rapidly turned the topic of dialog on-line.

Hailey wears an outsized black leather-based jacket layered over a burgundy costume, complemented by sheer stockings and towering stilettos. Entrance and middle is the model’s Icarino purse, which Bieber provocatively holds over her decrease physique.
“OMG Hailey,” wrote considered one of a number of shocked followers. One other added merely, “No,” in clear disapproval. A 3rd stated, “Is that Hailey? She doesn’t seem like her.”
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Nonetheless, the criticism was minimal in comparison with the wave of reward that poured in.
Not everybody was taken by the marketing campaign. Some Every day Mail readers — per typical — have been much more blunt, writing remarks reminiscent of: “Nepo spouse spreads her legs for marketing campaign would have been a greater headline,” and, “I simply don’t suppose she’s very fairly. She’s enticing, however being married to Justin Bieber helps her profession.”
Hailey Bieber isn’t any stranger to the maison; she has walked the runway for Saint Laurent a number of instances and beforehand fronted its “Icare” procuring bag marketing campaign in 2022, in addition to the home’s Summer season 2024 marketing campaign.
Off the runway, the Rhodes Magnificence founder has been specializing in household life she just lately posted photos of herself holding her son, Jack Blues, in celebration of his first birthday.
“1 12 months of you my stunning boy. Joyful 1st Birthday Jack Blues, you’re pleasure personified,” she sweetly captioned the Aug. 22 submit.
Hailey shares Jack with husband Justin Bieber, whom she married in 2018 after a years-long on-and-off relationship that started in 2015.
Their marriage has lengthy sparked hypothesis, fueled by public disagreements, rumors of rigidity, and social media unfollows. However regardless of the chatter, Justin has been candid about his love for his spouse.
In 2019, he instructed Vogue, “I’ve carried out loads of dumb issues in my life, however the smartest factor I’ve ever carried out was marry Hailey.” Sources near the couple echo these sentiments. One insider instructed Individuals that following Jack’s delivery in 2024, the couple gave the impression to be in a “joyful bubble.”
Extra just lately, US Journal reported that Hailey and Justin could as soon as once more be in that joyful bubble, following the discharge of Justin’s seventh studio album, “Swag.”
Based on the gossip website’s unnamed supply, the challenge had weighed closely on their relationship. “The extraordinary focus and emotional toll of making new music had put a pressure on their marriage.”
The insider elaborated, explaining that the “Keep” singer usually turns into “utterly consumed and shuts all the pieces else out” whereas working within the studio.
However with the album now effectively acquired, Justin has appeared “extra relaxed.” The insider added that whereas the 31-year-old has felt “loads of stress hanging over him,” he now appears in a “higher psychological headspace.”
“There’s nonetheless work to be carried out of their marriage,” the purported supply defined. “However they’re in a a lot better place.”