by Jeroslyn JoVonn
December 17, 2025
June Ambrose is fusing style and performance in Naturalizer’s latest footwear because the legendary model’s new artistic director.
June Ambrose rapidly bounced again following her exit from Puma, touchdown a artistic director and world ambassador function at Naturalizer.
Dubbed Naturalizer Sport, Ambrose’s newest enterprise will launch with three capsule collections set for spring 2026, Hypebae stories. Believing that uncomfortable sneakers are merely “impolite,” the stylist and designer prioritized mixing style with performance, completely aligning with Naturalizer’s legacy as the primary model to craft sneakers particularly for ladies’s toes in 1927.
“I created a set that actually feels prefer it’s for the way forward for how girls need to undergo the streets and thru life,” Ambrose mentioned throughout a walkthrough of a Naturalizer showroom.
Famend for many years of style innovation, Ambrose aimed to create a shoe line that mixed the consolation of a sneaker with the class of a stiletto pump.
“When you concentrate on sport and footwear, you assume sneaker. I needed to merge these two worlds with consolation first and style second,” she defined. “And I approached growing every shoe and elegance with a personality in thoughts.”
Collectively, the duo designed fashionable but sensible footwear, together with lace-up pointed pumps impressed by traditional trainers, chunky slip-on fashions, and sporty strappy flats.
“I needed it to be multi-generational, multicultural, and be capable of appeal to a shopper who needed to bounce in her pumps, who needed her sneakers to really feel like a style assertion, and incorporating mesh and that foam cushion sole and final was essential to me,” Ambrose mentioned.
With the brand new partnership, Ambrose goals to introduce Naturalizer to a brand new era of trendsetters, bridging previous and current whereas ushering in a brand new period of fashionable, women-focused footwear.
“The inspiration begins with pair of sneakers. It might begin on the high or the underside,” she mentioned. “Naturalizer was the primary firm to create a girl’s final (shoe type). There’s intention within the DNA of the model. They perceive {that a} lady’s foot is just not a person’s foot.”
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