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‘Joy Goddess’ tells the story of the original ‘It Girl’ of Harlem — Madam C.J. Walker’s daughter, A’Lelia Walker

July 19, 2025
in Lifestyle
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Once you envision icons from the Harlem Renaissance, a imaginative and prescient of well-known poets, jazz musicians, and bodacious actresses in banana skirts might dance throughout your thoughts.

However journalist A’Lelia Bundles desires you to make room for the ‘Pleasure Goddess’ of Harlem—a girl who might make a VIP social gathering come collectively on the drop of a hat with just a few telephone calls.

Her title was A’Lelia Walker, and he or she was the one baby of the primary Black American lady millionaire and hair care inventor, Madam C.J. Walker, given the nickname “Pleasure Goddess” by her buddy Langston Hughes.

“One of many society columnists on the time stated that individuals have been drawn to her like bees to honey,” Bundles stated in an interview with TheGrio. “If she was having a celebration, she’d get on the telephone and he or she’d say ‘Darling I’m having a celebration tonight and it wouldn’t be the identical with out you, completely not.’ Folks would simply come, and naturally it wasn’t only a plus one. It was a plus two, three, and 4 as a result of everyone wished to be there.”

The lifetime of A’Lelia Walker, heiress to a Black magnificence empire, has been explored in historical past books beforehand—however none as intimately and thoughtfully as the brand new e book Pleasure Goddess: A’Lelia Walker and the Harlem Renaissance.

That’s as a result of it’s written by Bundles, who’s A’Lelia Walker’s great-granddaughter and a household historian who additionally unpacked the legacy of Madame C.J. Walker in her bestselling e book On Her Personal Floor, which served as the idea for the Netflix collection Self Made.

WASHINGTON, DC – JULY 13: Journalist A’Lelia Bundles seems at In Her Footsteps: The Legacy of Madam C.J. Walker on the March On Washington Movie Pageant on July 13, 2018 in Washington, DC. (Picture by Larry French/Getty Photos for March On Washington Movie Pageant)

Bundles says she wished the world to learn about A’Lelia Walker’s personal spectacular journey—from humble beginnings rising up poor previous to her mom’s fame to turning into a socialite who supported civil rights, the humanities, and activism in Harlem and past.

“A’Lelia Walker was very intentional about how she introduced herself to the world, and he or she would undoubtedly be on TikTok and Instagram now,” Bundles tells TheGrio, as she displays on the various images that exist of her.

“A’Lelia Walker knew that she represented a sure glamour, that she represented the aspirations that lots of Black individuals had for his or her lives,” Bundles explains. “Simply take into account that Madam Walker was the primary individual in her household born free in 1867. A’Lelia Walker was born in 1885, and so she’s a part of that first era totally out of slavery. However we all know that our lives as Black individuals in America usually nonetheless felt like slavery for 90% of the individuals who lived within the rural South. A’Lelia Walker, as this primary Black movie star heiress was giving individuals some imaginative and prescient of what it could possibly be to be actually free.”

Walker owned three houses, together with one often called “The Darkish Tower,” the place she hosted events and well-known abilities like Zora Neal Hurston. She additionally traveled all over the world, together with journeys to Egypt, which she documented closely via images included within the pages of ‘Pleasure Goddess’. Bundles says that her great-great-grandmother’s worldwide journey doubtless opened her eyes additional to the significance of resistance in America.

Classic picture of A’Lelia Walker.

“She knew that there was one other world aside from the Jim Crow, aside from deep racism that was occurring,” Bundles tells TheGrio. “Whereas we actually revel within the celebration of the humanities and tradition and theater and music and poetry of the the Harlem Renaissance, we have been doing that to specific ourselves, but in addition [it] was a response to the racism of Woodrow Wilson’s administration, the place federal workplaces had been built-in and he segregated them.”

“That type of racism was rampant. When Black males got here again from World Warfare I, that they had been courageous and valiant within the warfare, however they got here again anticipating that that they had fought to save lots of America for democracy, they usually have been lynched. They have been advised to return into their place. And so we’re at that time in American historical past, actually making an attempt to claim ourselves, and we’re responding to the racism. Not in contrast to at present.”

A’Lelia Walker, as this primary Black movie star heiress was giving individuals some imaginative and prescient of what it could possibly be to be actually free.”

– A’Lelia Bundles

Bundles takes deep satisfaction in her position of preserving household historical past, but in addition being a part of a legacy of ladies who charted their very own path. Whereas her mom performed a job within the haircare enterprise began by Madam C.J. Walker, Bundles went on to graduate from Harvard-Radcliffe Faculty and pursued working in media, turning into a producer at ABC and writing books, with full help from her household.

“Our tales are so essential,” Bundles tells TheGrio. “Particularly at this second when there are forces that would like to erase our tales or maintain us from doing them, we’re not going to cease doing it. It’s simply the ancestors are insisting.”

Watch the total interview with A’Lelia Bundles, writer of Pleasure Goddess, above, and study extra concerning the e book at her web site.



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Tags: ALeliaC.JdaughterGirlGoddessHarlemjoyMadamOriginalStorytellsWalkerWalkers
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