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Understanding the facility of word-of-mouth advertising, John Legend is getting into the tech house with a brand new startup referred to as “It’s Good,” designed to share meals and journey suggestions.
“My pals at all times attain out to me for ‘my record’ of eating places within the cities I’ve visited,” mentioned the EGOT winner, based on the app’s web site. “With ‘It’s Good,’ we sought to create a trusted group for meals lovers to advocate their favourite spots and uncover new ones by a user-friendly platform that’s simply shareable and delightful.”
Following the same format to fashionable suggestion websites like Yelp, ‘It’s Good’ operates below the ethos that “a restaurant rec from one trusted buddy is extra helpful than recs from 10,000 strangers.” Accordingly, the app will enable customers to evaluation and discover their social media pals’ favourite spots. Along with gathering suggestions from customers’ mutuals, the app will even characteristic recommendations from high-profile celebrities.
“Our mission is to be your go-to place for saving [and] sharing your most favourite locations to eat and drink,” the web site explains. “Reliable suggestions for you, by you — from the individuals you realize or admire, multi functional lovely house.”
Legend is venturing into tech with the assistance of buddy, co-founder, and tech entrepreneur Mike Rosenthal and the assistance of $5 million in raised funding from traders like Lightspeed Enterprise Companions, which has supported different manufacturers and entrepreneurs like Jessica Alba, based on the Wall Road Journal.
The thought behind “It’s Good” stemmed from a dialog Legend and Rosenthal had throughout lockdown. Nonetheless, what distinguishes the platform from different suggestion apps is the absence of negativity. Impressed by the saying, “Should you don’t have one thing good to say, don’t say it in any respect,” “It’s Good” eliminated the traditional star score system and can solely enable customers to say whether or not or not it’s good.
“It’s really not even constructed for adverse feedback,” mentioned Legend, per The Wrap. “Both you advocate it otherwise you don’t.”
Up to now, the one approach to be a part of It’s Good is thru invite. To hitch the waitlist, go to www.itsgood.life.
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