by Cedric ‘BIG CED’ Thornton
February 13, 2024
The billionaire rapper was seen on the soccer discipline sporting a throwback pair of the 2003 S. Carter Assortment Reeboks
Over 20 years in the past, in 2003, a younger rapper named Shawn Corey Carter, often known as Jay-Z, in collaboration with Reebok, launched a pair of sneakers, the “S. Carter Assortment.” Now, in 2024, those self same sneakers have been donned by Jay-Z at this 12 months’s Tremendous Bowl recreation that pitted the Kansas Metropolis Chiefs towards the San Francisco 49ers.
Based on Footwear Information, whereas the billionaire rapper was on the soccer discipline at Sunday’s occasion, he was sporting a pair of the Reebok sneakers that Foot Locker bought completely in its shops once they debuted. The footwear, which resembled white Gucci sneakers from 1984, bought 10,000 pairs mere hours after they went on sale.
Advanced reported that Jay-Z signed the take care of the sneaker model in 2002. Alongside together with his rival 50 Cent securing an settlement with the sneaker model, the partnership with each rappers was chargeable for an increase in gross sales for Reebok: The corporate noticed an 11% soar in footwear gross sales and a 20% acquire in shares. The deal lasted 4 extra years earlier than the “Laborious Knock Life” rapper walked away from the partnership. Is there a resurgence of the sneaker on faucet? With Jay-Z you by no means know, however to this point there was no announcement.
The businessman attended the sport together with his spouse, Beyoncé, and daughters Blue Ivy, 12, and Rumi, 6. In the meantime, Beyoncé might have taken somewhat consideration away from the groups and Usher when it was introduced she could be dropping her newest undertaking subsequent month, on March 29.
“OK, they prepared! Drop the brand new music.”
The “Lemonade” performer additionally launched two new country-themed songs co-written and co-produced by Tony! Toni! Toné!’s Raphael Saadiq, known as “Texas Maintain ’Em” and “16 Carriages.”
Now, the world awaits the subsequent album and undertaking to drop, and it gained’t be that for much longer.
RELATED CONTENT: Reebok Inks LSU Star Angel Reese To Model’s First NIL Deal
