by Jeroslyn JoVonn
February 20, 2024
James DuBose opens up concerning the launch of In The Black Community and its current growth to ITBN Africa.
James DuBose opens up on “The Tradition Shift” concerning the launch of his In The Black Community and its current growth to ITBN Africa.
With a give attention to amplifying high quality content material from Black and African creators, ITBN is shifting the tradition ahead by its work to unify the diaspora one piece of content material at a time. The AVOD streaming service highlights Black voices and authentic tales which might be culturally vital and relatable for all audiences.
Acknowledged as a forward-thinking and visionary chief, DuBose is famend for creating influential content material during the last 20 years that has reshaped the tradition and amplified Black people’ voices and various experiences worldwide. From govt producing syndicated leisure reveals like “Dish Nation” and E! Community’s “WAGS: Atlanta,” to creating hit tasks beneath his DuBose Leisure banner, together with “Keyshia Cole: The Approach It Is,” “Tiny and Toya, Toya: A Household Affair,” “Hell Date,” “Comedian View,” and plenty of extra, DuBose has diligently constructed a basis centered on his 4 core ideas: inspiring, educating, uplifting, and entertaining Black audiences.
With the launch of ITBN and ITBN Africa, DuBose is trying to promote Black expertise and tales globally.
“I’m making an attempt to construct In The Black to be our Black Tubi. To be a spot that, you don’t must obtain 5 or 6 completely different Black apps to see Black content material,” DuBose tells BLACK ENTERPRISE.
“We would like you to return to at least one place, and that’s internationally, that’s regionally, that’s US, that’s each market that you can consider, Caribbean, and so forth, to return one place and keep.”
DuBose launched In The Black Community in October 2023 to function a Black-owned and Black-led streaming platform dedicated to amplifying Black content material and its creators. Now, with the growth into ITBN Africa, the community has added 70 hours of programming that represents the vibrancy of African cultures.
Launched on Feb. 5, ITBN expanded to incorporate a wealthy slate of African unbiased TV sequence, movies, and documentaries, together with award-winning titles “A Gentle By means of Colored Glass,” “GOBE,” “My Bald Self,” “Mummy Dearest,” and “Bachelor’s Eve.”
“You understand how troublesome it’s for us to get something greenlit in Hollywood to get something on air,” DuBose mentioned. “And that was one of many principal issues we wished to make that course of quite a bit simpler. As a result of there’s an excessive amount of expertise in our tradition.”
As Hollywood faces rising criticism for drawing again pledged help of various creators in 2020, DuBose hopes ITBN can function a useful resource for Black visionaries trying to amplify their content material.
“That is what that is about. So it doesn’t matter whether or not you have got a reputation otherwise you don’t have a reputation. In case you have high quality content material that we really feel resonates with the tradition, we wish to make that simpler to get it on the platform,” he mentioned.
You’ll be able to watch In The Black Community on-line or by the ITBN app. Press play under to listen to extra about DuBose’s plans for the community and the way his many years in tv formed his imaginative and prescient for the brand new platform.
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