by Jeroslyn JoVonn
February 17, 2025
Hannah Diop and Issa Rae categorical their pleasure in launching their plant-based haircare line Sienna Naturals.
Issa Rae and Hannah Diop’s clear haircare model, Sienna Naturals, made its nationwide debut in Sephora shops on Monday, Feb. 10—a milestone the founders describe as a “dream come true.”
The Black-owned, award-winning, clear magnificence model formally launched in 178 areas nationwide, with extra areas to return this calendar 12 months. Over seven years within the making, Diop and Rae are elated to lastly introduce the sweetness world to a plant-based haircare resolution for textured hair.
Diop based Sienna Naturals as a pioneer in H.A.P.I. (Hydrating, Alimentary, pH-Balanced Elements) plant-based haircare. Pissed off by the dearth of high-quality holistic hair merchandise for textured hair, Diop developed the road and later welcomed Issa Rae as a Co-Founder.
The plant-based haircare line delivers all the things a textured hair queen seeks—combatting dryness, selling development, repairing injury, enhancing curl definition, and soothing scalp sensitivities—whereas prioritizing hair well being from the foundation. Following the profitable comfortable launch of the D.N.A. Scalp Serum on Martin Luther King Jr. Day through the Sephora model app, Diop is thrilled to broaden the complete product line to Sephora’s on-line retailer and choose areas nationwide.
“This can be a dream come true. It’s actually,” Hannah tells BLACK ENTERPRISE.
“I feel I’ve a textual content message that I saved in my cellphone from 2018 the place I used to be calling Issa like ‘We have to take this all the best way to Sephora.’ And now the day is right here and we’re launching in Sephora shops.
Hannah continued. “I feel you recognize I’ve been on this journey for some time with Sienna Naturals, and it simply feels just like the timing is divine. I’m in a position to recognize all the things I’ve realized and the corporate we’ve constructed, and [I’m] simply so excited it feels very, very aligned.”
Merchandise obtainable in-store embrace the D.N.A. Scalp Serum, Plant Energy Restore Masks, Every day Elixir Hair & Scalp Oil, and H.A.P.I. Shampoo, Untangled Conditioner, Dew Magic Go away-In Conditioner, Dream Curl Cream, and Mini H.A.P.I. Hydrating Ritual Set.
Issa has been instrumental in elevating Sienna Naturals, passionately advocating for the model whereas seamlessly incorporating the merchandise into her each day hair care routine. Her dedication to wash, efficient haircare has helped carry much more visibility to the road, making it a staple for these in search of more healthy, plant-based options.
“I like Dew Magic. I actually [wear it] each single day,” Issa shares. “I do wash my hair like each different day, each two days. And so including that to my hair is rather like a balm, and it makes me really feel safe.”
One other Sienna Naturals favourite for Issa is the Dream Curl Cream.
“I like the mousse. The mousse particularly as a result of it’s not heavy and it simply, it does lay my hair down in a means that surprises me as a result of different mousse don’t essentially try this.”
The launch coincides with current analysis exposing the presence of hazardous poisonous chemical substances in almost 80% of magnificence merchandise marketed to Black girls. Hannah highlights how the trade usually emphasizes controlling textured hair, however she goals to shift the main focus towards nurturing hair well being—emphasizing that correct care finally results in higher manageability.
“There was this focus by manufacturers and by the buyer to fashion the hair to manage the hair to get it to do what you need it to do,” Hannah explains. “And actually, there’s been an absence of concentrate on how do you nurture. How do you assist. How do you carry well being and vitality and wellness.”
That’s Sienna Naturals is available in, Hannah says. “We’ve been capable of finding these plant-based options to a variety of the tough chemical substances or chemical substances which are identified to trigger hurt,” she stated. “In, you recognize, endocrine disrupting chemical substances and cancer-causing chemical substances in some circumstances is thru vegetation. I feel it’s actually essential, and It’s so great that we’re in a position to carry this to market.”
Sienna Naturals’ in-store debut at Sephora follows a milestone second at this 12 months’s Fifteen % Pledge Gala, the place Issa and Hannah have been honored with the second annual Sephora Magnificence Grant—a $100,000 award recognizing excellent Black-owned magnificence manufacturers and supporting their continued development.
Buyers can now discover Sienna Naturals merchandise within the ‘Curly, Coily, and Textured Hair’ part at 178 choose Sephora areas. The complete product line can be obtainable for buy on-line via Sephora.
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