by Jeroslyn JoVonn
July 2, 2025
Isaac Hayes III reminds content material creators of their energy within the digital house.
As digital stars like Kai Cenat, Khaby Lame, Druski, and Jackie Aina earn huge within the streaming world, they’re being urged to model and function like modern-day TV networks as a result of that’s precisely what they’re, based on Isaac Hayes III.
Because the founding father of Fanbase, the content material creator hub that helps creators monetize their creations, Hayes is providing sound recommendation to rising and aspiring content material creators of at the moment. With creators making hundreds of thousands a 12 months in model offers, endorsements, and viewership, lengthy gone are the times when the youth sat of their rooms watching tv for hours on finish. Now, youngsters are catching their content material on-line from a smartphone, online game, or laptop, making them the MTVs and BETs of at the moment.
“Contemplate your self a tv community, contemplate your self the identical method that Kai Cenat considers himself as he’s a community, however the huge separator between what he does and these different legacy media platforms is he’s doing it inside a group infrastructure like Twitch,” Hayes mentioned on the July 1 episode of the Black Tech Inexperienced Cash podcast.
Via his Fanbase platform, Hayes is making content material monetization extra accessible to on a regular basis customers seeking to velocity up the method of changing into worthwhile creators.
“It takes the common content material creator six months to earn their first greenback on different social media platforms,” Hayes defined. “Now we have individuals incomes a greenback in minutes on Fanbase the day they join. And it’s not by even subscriptions; it’s from individuals truly tipping them for his or her content material for one thing that you just say in an audio room or a remark that you just depart on a submit or one thing that you just say in a dm.”
The platform is rising quick, with Hayes revealing that Fanbase is near reaching $13 million in its newest funding spherical, bringing its complete fairness crowdfunding to $27 million, a milestone he says marks a primary for a Black tech founder.
“We’ve made historical past, and I need to proceed to make historical past. I need to proceed to be disruptive,” Hayes declared.
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