Nationwide — You will have seen the shirts throughout nationwide information stories overlaying political protests, however didn’t know the title behind the designs. Ray Williams, the African American proprietor of Xpress Yoself Productions, is the creator of those passive-aggressive t-shirts that individuals are carrying to precise their ideas, opinions, and views with out being verbal.
Even earlier than the ICE shootings in Minneapolis in January 2026, the corporate’s ICE t-shirt bearing photographs of Nazi troopers and ICE brokers with the caption, “We’re simply doing our job; The longer term outcomes don’t matter,” and “ICE (Invisible Felony Enterprise)” have been already bestsellers. In March 2025, Ray began the attire enterprise that primarily focuses on political t-shirts which have grow to be wearable statements throughout the nation.
With a want to start out a t-shirt enterprise and no expertise within the trade, Ray decided that print-on-demand (POD) can be the quickest and best solution to get began. As soon as he did his analysis, which indicated the market dimension for 2024 was $5.6 billion {dollars}, it was clear that beginning a print-on-demand enterprise made good sense as a result of print on demand provided a turn-key enterprise mannequin that required no stock, order processing, delivery, or different hands-on processing, subsequently leading to greater revenue margins and minimal labor.
On a mission to assist People specific their opinions and ideas
Ray’s mission is to empower people with the power to overtly specific their particular person opinions and ideas by way of t-shirts displaying constructive messages. The corporate solely produces merchandise which might be non-threatening, non-abusive, non-derogatory, or inflammatory, however ship robust messages and statements.
Ray says that he understands that many people are non-verbal or passive in the case of expressing their internal ideas and emotions. Subsequently, what higher solution to specific your ideas than by carrying what’s in your thoughts, as a result of generally silence might be golden.
The corporate began with one product, and inside a number of months, the product line elevated to over thirty merchandise consisting of T-shirts and candles, with gross sales exceeding expectations. Ray attributed the corporate’s speedy development to a mix of the present political setting, creativity, user-friendly applied sciences, social media advertising, and the power to supply small orders of 1 or bigger orders of 1000’s with out growing the underside line.
The corporate additionally collaborates with people and firms to assist them customise and produce their very own line of merchandise and supplies design providers if wanted.
Concerning the companyXpress YoSelf Productions is a Black-owned enterprise based mostly in Hurst, Texas, and makes a speciality of offering high quality T-shirts and different promotional merchandise that ship constructive messages. The corporate’s merchandise are bought and distributed nationwide, provide product licensing alternatives, and help varied non-profit organizations by way of fundraising tasks. Go to the official web site at XpressYoselfProductions.com for extra info.
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