With regards to redefining Southern type with a daring, unapologetic twist, Latto is in a league of her personal. The rapper, identified for her magnetic presence and chart-topping hits, has been utilizing vogue as an extension of her artistry—fusing old-school Southern aesthetics with up to date glam. Whether or not rocking Vivienne Westwood or stepping out in a leopard-print set, Latto’s type is as dynamic and unforgettable as her music.
Proudly owning Southern Roots in Model
“Atlanta has formed every thing about me,” Latto mentioned. “Individuals attempt to inform us we’re too matchy-matchy, however I’ve embraced that. I really like an excellent set the place my bag, footwear and even my headband all match completely. That’s simply who I’m.” For Latto, vogue is deeply tied to her Southern upbringing. From animal prints to wealthy browns and fur accents, her wardrobe usually channels the essence of Seventies Southern Black glamour. “It’s like a Cunning Brown vibe meets pimp-sess vitality,” she laughed. “Suppose a lounge decked out in fur and animal print—darkish, moody and stuffed with character.”

Elevating Nostalgia for the Fashionable Period
Latto’s vogue selections additionally nod to the early 2000s, mixing nostalgic Y2K developments with high-end sophistication. Her current EBONY cowl shoot is a major instance. “The duvet look felt like an elevated model of me,” she defined. “It had fur, it was girly, and it nonetheless felt Southern. Even the coiffure was intentional—it learn Latto however on a complete editorial degree.” One other standout second? A playful shot the place she used a designer shoe as a cellphone, showcasing a mixture of humor, creativity and Y2K vibes. “It simply gave character and highlighted how even small particulars could make a press release.”
Balancing Authenticity and Evolution
For Latto, embracing her pure hair has marked a pivotal second in her type evolution. “It’s all about me being my most genuine self,” she shared. “I needed to see my actual hair, play with its textures and embrace my individuality.” The reddish hue of her pure hair, which regularly leads individuals to query if it’s dyed, is a supply of pleasure. “It’s my pure shade, one thing I used to be born with, and it makes me stand out.” Working with hairstylist Ashanti Lation has allowed her to showcase her pure hair whereas prioritizing well being and care. “Wigs are cool, however there’s one thing particular about carrying your actual hair—its originality, it’s me.”
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The Secret to Latto’s Signature Look
When requested to sum up her type in three phrases, Latto doesn’t hesitate: “Southern, gold and animal print.” It’s an ideal encapsulation of her aesthetic—wealthy, unapologetic and dripping with character. From her love of luxurious materials like mink and fur to her daring accent sport, each outfit tells a narrative. For Latto, it’s not nearly wanting good however feeling linked to her roots and her individuality.

Classes From the Souf
Latto’s journey proves that type is about extra than simply developments—it’s a option to have fun identification and tradition. Her evolution from matchy-matchy Southern units to editorial excessive vogue is a blueprint for embracing boldness, authenticity and a little bit little bit of cheetah print alongside the best way. As she continues to push boundaries in music and vogue, Latto reminds us all to remain true to ourselves—as a result of that’s the actual baddie vitality.
