Yannize Joshua is the managing associate of The Teknique Company, which manages superstar make-up artists, hair stylists, trend stylists, and enterprise leaders by way of their way of life and magnificence divisions.
As an completed magnificence advertising knowledgeable and enterprise skilled inside the realm of glam, expertise administration, and manufacturing, her day-to-day consists of leveraging alternatives for minorities within the magnificence and leisure trade by advocating for equal positioning and honest wages.
Joshua gave three ideas for a magnificence skilled’s success.
What’s the Teknique Company?
The Teknique Company is a administration company that focuses on magnificence and way of life. Our magnificence division represents 75 of among the nation’s greatest make-up, hair, and trend stylists who focus totally on tv and movie. Nonetheless, we additionally do purple carpets, we do promoting, and we do editorial. Our way of life division manages enterprise leaders from wherever from tech to trend images.
Teknique has nothing to do with my title and other people all the time ask that. Tekoa [Hash] and I’ve been enterprise companions for the previous 10 to 11 years, however there was a girl named Monique who preceded me. Teknique is a mix of Tecoa and Monique. They have been the unique Teknique Company. That’s the place it comes from.
What method do you all use as a magnificence skilled and expertise administration company?
What units us aside is how we function within the tv and movie area. We’re not the one black-owned, woman-owned company within the land, however I don’t know of one other one which operates in tv and movie the best way that we do. Due to that, over the previous 12 years, 40% of our roster has been in a position to be a part of the hair and make-up union due to their work in tv and movie. I might say that our method is to function with integrity in an area that isn’t closely occupied by individuals who appear like Tekoa and I or have many Black and Brown artists in it, however not sufficient. We advocate for these artists with honest wages, honest pay, and honest remedy throughout the board.
What are the three prime ideas individuals want to use to their companies?
This isn’t particular to magnificence, however that is particular to success. Primary, it is advisable to chart your small business out prefer it’s a [top 10] Fortune 500 firm. My second tip is it is advisable to have three issues: an assistant, a lawyer, and an accountant. Three goes again to a saying my father would all the time say: “Plan your work and work your plan. Should you don’t have a roadmap of what it’s that you simply need to do and the way you need to do it, then what are we doing right here?” We’re simply form of wandering within the wilderness trying loopy alone, however when you will have a plan, when it’s time to shift, when it’s time to pivot, when it’s time to cease one thing, when it’s time to start out one thing new, you may see it, as a result of you will have a plan that you’re adjusting as a substitute of simply winging it.
