ONE Musicfest lately celebrated Black hair and 50 years of hip-hop with Bevel, a Procter & Gamble model.
Bevel, an Atlanta-based, Black-founded males’s grooming model, has been in enterprise for ten years. Throughout ONE Musicfest, which was on Oct. 28 and 29, Bevel supplied free line-ups and trims from celeb barbers, on-site demonstrations, and present luggage with samples.
Girard Hardy, Bevel’s director of brand name advertising, spoke to rolling out in regards to the inspiration behind their merchandise.
What’s the inspiration behind this model?
About ten years in the past, our founder [Tristan Walker] sought a approach to enhance the shaving expertise. As an alternative of looking for one thing that another person was making, he determined to create our first product: a single-blade security razor designed to scale back and eradicate razor bumps from shaving irritation. [Since then], we’ve expanded to incorporate two sorts of shampoos and conditioners.
Why ought to males put money into their self-care?
Talking from my very own perspective, I do know that once I neglect self-care, I don’t really feel good. I believe we’ve all skilled that over the previous couple of years. After we cease taking good care of ourselves, we really feel off. As a model, we advocate for prioritizing self-care. That you must handle your self first.
What are some merchandise you all present?
Our product vary is complete, overlaying every thing from head to toe. My private favorites embody our shaving system, which begins with pre-shave oil and ends with a soothing aftershave. No matter your grooming preferences, we additionally supply a face and beard wash that cleanses and hydrates the pores and skin. Now we have an exfoliating toner and a face gel to moisturize the pores and skin. Whether or not you could have a beard or want a clear shave, these are a few of my favorites. One other standout product is our exfoliating physique wash.
Any particular elements you all use?
We pleasure ourselves on utilizing solely the most effective elements. You gained’t discover any dangerous substances like phosphates in our merchandise. One in every of my favourite elements is the ten% glycolic acid in our exfoliating toner. It helps open up the pores and take away grime you didn’t even know was there, leaving your pores and skin feeling contemporary.
How does this model stand out from different self-care manufacturers for males?
After we launched ten years in the past, we have been one of many solely manufacturers particularly catering to Black males. Now, whereas there are extra choices within the market, what continues to differentiate us is our dedication to being unapologetically Black. We concentrate on making the very best merchandise for Black males and anybody else who appreciates our merchandise. Now we have many Black ladies who purchase our merchandise for themselves or others. The large distinction for us is that we’re 100% dedicated to creating nice merchandise. We don’t draw back from that, and we attempt for excellence in each single product.
