by Jameelah Mullen
October 14, 2025
Leveaux mentioned he seen a recurring sample amongst executives at enterprise conferences: they weren’t gaining the data wanted to reinforce their expertise.
Asa Leveaux has confronted hardships in his life, however the versatile entrepreneur additionally acknowledges the facility of creating a comeback. He’s the founding father of Home Of Icons and the Trade Icon Program, a 12-month program that helps executives and enterprise house owners improve their visibility and earnings.
In accordance with NY Carib Information, contributors in this system have seen a 300 p.c return on their funding inside 18 months of becoming a member of, Leveaux famous.
Leveaux mentioned he seen a recurring sample amongst executives at enterprise conferences: they weren’t gaining the data wanted to reinforce their expertise. This impressed him to create a results-driven program that did extra than simply supply recommendation.
“They have been paying for entry to leaders, however not the entry to thought leaders, however not belongings that construct the authority,” he advised NY Carib Information.
The daddy of 1 says he gained a few of his enterprise data whereas serving as a navy commander in Afghanistan. His navy background helped him develop his understanding of management, which he now applies to his program.
After Forbes featured Leveaux in 2020, his enterprise took off. Regardless of excessive demand, the entrepreneur limits his program to 25 shoppers yearly to make sure a high-quality expertise. The boutique-style applications give enterprise house owners entry to ghostwriters, trademark legal professionals, and brokers.
Leveaux advised NY Carib Information that experiencing homelessness taught him instruments that contributed to growing a profitable enterprise mannequin.
“These nights within the car parking zone taught me what it feels wish to be unseen. Each government we assistance is sleeping in their very own model of that car parking zone—good however undervalued,” Leveaux mentioned.
The “Icon Architect” mentioned his entrepreneurial spirit began early. At 9 years outdated, Leveaux bought sweet at church. At 14, he began a garden care service that introduced in about $100 a day.
“Going door-to-door allowed me first-hand expertise on create a deal, overcome objections, and pitch in a concise means, “ Leveaux advised Canvas Insurgent in 2022.
Go to Leveaux’s web site to study extra in regards to the Icon Program.
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