In a world magnificence trade typically saturated with chemically-laden formulation and outsourced narratives, R&R Skincare stands as a radiant exception — an African-born, African-owned model rewriting the foundations by purity, provenance, and objective. Based in Ghana by Valerie Obaze, R&R Skincare is greater than a product line — it’s a legacy within the making. Rooted in pure wellness, ladies’s empowerment, and continental delight, the model is reshaping how the world sees and sources magnificence.
A mom’s mission turns into a motion
Fifteen years in the past, Obaze discovered herself at a crossroads that many moms will discover acquainted: attempting to look after her new child daughter, Rebecca Rose, with merchandise that had been mild, protected, and efficient. The issue? All the things on the Ghanaian market was imported and stuffed with chemical compounds. “If you change into a mom, you solely need the perfect in your youngsters,” Obaze stated. “So, I wished to have one thing utterly pure.”
That intention sparked the creation of R&R Skincare, named in honor of her daughter and grandmothers — ladies whose legacies now echo by each jar of shea butter and bottle of oil.
From the tree to the shelf — with out compromise
What distinguishes R&R isn’t simply its formulation, however its full-circle management of the availability chain — from the shea tree to your lavatory shelf. “We’re one of many few manufacturers in Africa, and maybe anyplace on the earth, that owns our provide chain from the tree to the completed product,” Obaze explains.
Based mostly in Ghana, R&R sources its signature shea butter and African black cleaning soap domestically. The shea tree, discovered solely in particular elements of Africa, drops its valuable fruit naturally. Harvesting the butter includes a rigorous, sacred course of — drying, cracking, milling, and whipping — that native Ghanaian ladies have mastered over generations.
To honor that heritage and labor, R&R has created a processing heart and cooperative construction the place these ladies will not be merely laborers, however enterprise house owners. “We pay them above market charge… they usually don’t work for us as our workers,” Obaze stated. “They’re working inside a cooperative. We’ve arrange companies for them.”
Easy substances, pure intentions
With over 20 merchandise and counting — from nourishing shea oils to mild black cleaning soap cleansers—R&R’s philosophy is easy: much less is extra. “You’ll discover that some merchandise have just one ingredient. Others have two or three — and you’ll acknowledge each single one,” Obaze stated.
This strategy resonates with a rising variety of international customers demanding transparency, clear magnificence, and chemical-free alternate options. For individuals with delicate pores and skin, or anybody on the lookout for holistic, body-safe options, R&R is the embodiment of aware care.
Constructing legacy, shifting narratives
At its coronary heart, R&R is about legacy — each private and cultural. The initials R&R could stand for Rebecca Rose, however additionally they replicate the model’s deeper mission: relaxation, renewal, and revival. And for Valerie, that revival contains reimagining Africa’s international id.
“My factor is to shift the narrative of how individuals see the African continent. For thus lengthy, it’s been about poverty and corruption and conflict — and that’s not likely our story,” she stated. “Our story is deeper and way more fulfilling than that.”
The Magnificence Alternate: A worldwide dialog
That story continues with the inaugural “Magnificence Alternate” occasion — a world gathering of Black feminine magnificence founders scheduled for Sunday, Could 18, at The Gathering Spot in Atlanta. Bringing collectively trailblazers from the U.S., Nigeria, and past, the occasion is poised to amplify underrepresented voices within the magnificence trade.
Panelists embody Toya Johnson, magnificence author Jesseca Harris-DuPart and Alicia Scott of Vary Magnificence. The occasion goals to construct bridges, foster mentorship, and spark dialogue throughout borders.
“What it’s,” Obaze stated, “is a world gathering of Black feminine founders within the magnificence house — sharing experiences, what works, what doesn’t, how we received right here. I haven’t actually seen that occur earlier than.”
What’s subsequent: Pop-ups, wellness, and enlargement
This summer season, R&R will launch a three-month pop-up at Bloomingdale’s in Lenox Mall, increasing their U.S. retail footprint. Moreover, the model is investing within the wellness house, internet hosting retreats and annual wellness festivals that align with its holistic ethos.
However regardless of how international the footprint turns into, the soul of R&R stays in Ghana. “Our aim is to simply get as many individuals attempting R&R Skincare as doable,” Obaze stated. “For me, it’s about constructing manufacturers that can outlive the founder and go on for generations.”
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