The celebration of Hip Hop 50 continues. In line with the 12 months’s theme and focus, fashionable trend model Amiri has tapped rap duo Black Star—yasiin bey and Talib Kweli—for its autumn/winter 2023 icon marketing campaign. With it being such a monumental second for the style, this rollout couldn’t have come at a greater time.
The marketing campaign photos spotlight the fluid tailoring, suave shapes, and a fusion of Fifties and 90s Americana. Reflecting Amiri’s long-standing relationship with music as an expression of cultural messaging and concepts, the marketing campaign speaks to Black Star’s craft and the duo’s capability to revolutionize old-school strategies by progressive circulation and rhyme mirrors the gathering’s artistry and silhouette.
The group’s legacy is imprinted inside hip hop tradition. A extremely influential and outstanding drive throughout the defining 90s period, each Kweli and bey have pioneered the self-expressive and mental ‘acutely aware rap’ style. Their seminal 1998 file, “Mos Def & Talib Kweli Are Black Star”, is cited as one of many style’s most vital works, an mental album that addressed societal points by hooks and punchlines. The pair joined forces once more in 2022, to launch their sophomore file, “No Worry of Time”, twenty-four years after their debut.
Under, try among the photos from the brand new Amiri marketing campaign.
Picture: Karim Sadli for Amiri
Picture: Karim Sadli for Amiri
