*Initially Reported by Reuters
WASHINGTON, Oct 18 (Reuters) – Alphabet’s (GOOGL.O) Google referred to as its first witness on Wednesday in a once-in-a-generation U.S. antitrust trial, placing on the witness stand an government who detailed the huge effort the corporate places into making certain search high quality.
The Justice Division has referred to as witnesses who testified about Google’s funds, billions of {dollars} yearly, to smartphone makers and wi-fi corporations to make Google search the default on units, and win extra customers. Others testified how search dominance led to clout in internet advertising, together with the flexibility to quietly increase advert costs.
Google has countered these arguments with a number of of its personal, zeroing in on how the prime quality of its search merchandise have performed a vital function in buyer demand and assist clarify the outstanding placement on telephones and tablets.
Pandu Nayak, a vp for search who has been with Google since 2004, testified on Wednesday in regards to the efforts that Google has made to index the net, culling out irrelevant pages and rating web sites as a way to reply person queries with sources which can be related and dependable. He additionally testified about how Google used machine studying instruments that it developed to enhance search.
Nayak’s discussions of enhancing search appeared to downplay the function that search question quantity performed, implicitly disagreeing with Microsoft (MSFT.O) CEO Satya Nadella’s arguments that his firm wanted extra search queries to enhance its Bing search engine however was being blocked by Google.
Decide Amit Mehta, who will resolve the case, requested Nayak how vital “person interplay” was. Nayak acknowledged that person reactions to queries mattered however harassed the necessity for different elements – like infrastructure to trace web sites and the way they modify – is essential.
Nayak additionally testified that Google in contrast its outcomes to solutions from Microsoft’s search engine Bing, and located Bing to be decrease high quality. He mentioned that Google has additionally begun evaluating itself to the videosharing app TikTok.
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