Rihanna simply shook the desk—once more. Savage X Fenty, Fenty Magnificence, Fenty Pores and skin, and Fenty Hair have tapped none aside from GRAMMY-nominated rap star GloRilla as their first-ever joint accomplice throughout all Fenty style and sweetness manufacturers for Spring 2025. That’s proper, Huge Glo is moving into her “Glo Up Shut” period, bringing her signature vitality, confidence and plain star energy to a sequence of campaigns that merge fashion, magnificence and self-expression like by no means earlier than.
Personally handpicked by Rihanna (due to course), GloRilla is the face of the Glo Up Shut marketing campaign—repping all the things from Savage X Fenty’s attractive, daring new collections to Fenty Magnificence’s most iconic must-haves. Kicking off in February and working by April 2025, the marketing campaign will showcase her in jaw-dropping visuals that includes Savage X Fenty’s Puff Cherries assortment—assume flirty mesh, playful cherry particulars, and all of the vitality of spring awakening. And she or he’s simply getting began. Glo can even be main two extra Savage X Fenty drops, full of vibrant hues, modern silhouettes and items designed for unapologetic confidence.
With regards to magnificence, you already know GloRilla stays shiny and glowing. As a longtime Fenty Magnificence stan, she’s bringing her personal spin to the sport, showcasing her go-to merchandise throughout Fenty Magnificence, Fenty Pores and skin and Fenty Hair. Her ride-or-dies? The Gloss Bomb Common Lip Luminizer for the juiciest lips, Butta Drop Whipped Oil Physique Cream for that all-over glow and The Controlling Sort Hair Thickening Edge Management Gel for modern, styled edges that keep put.
“I’m past excited to be the first-ever joint accomplice for Fenty manufacturers for Spring 2025! Rihanna has all the time been such an icon and inspiration, and being chosen to characterize her imaginative and prescient throughout Savage X Fenty and Fenty Magnificence is an honor,” stated GloRilla. “This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t await y’all to expertise all of it!”
With GloRilla on the helm, this collab is all about embracing your energy, proudly owning your glow and ensuring the world sees you. Followers can store the Spring 2025 collections on-line at savagex.com and fentybeauty.com, in addition to at unique Fenty retail companions worldwide. Keep locked in with @SavageXFenty, @FentyBeauty, @FentySkin and @FentyHair for unique drops and behind-the-scenes moments from GloRilla’s groundbreaking marketing campaign.
