This story is an element 5 of Phrase In Black’s Well being Misinformation sequence, exploring the methods Black people can determine false info and confirm credible well being sources. Learn the sequence.
“We’re in our 20s, we wish to do what’s cool, we’re sizzling,” says Kelsey Russell, a 23-year-old TikTok content material creator. “That is the most well liked, youngest, sexiest, and most enjoyable time of your life.”
Gen Z is the technology identified to set boundaries round work, eat info on social media, and never take no for a solution. We’re the technology who makes use of our voice to talk on injustice and psychological well being — regardless of societal penalties.
However, as avid social media customers, we are sometimes the unsuspecting goal of misinformation and disinformation. Within the age of capitalism and chasing developments, it’s simple to get caught up in an ideal storm of deceptive info. And the drained, previous story that Gen Z doesn’t eat conventional media actually isn’t serving to.
Phrase In Black spoke with three Gen Zers about how they navigate info on social media and why it’s essential that our technology turns into extra media literate. Russell, a full-time graduate scholar in Harlem, helps to pioneer the trigger by utilizing her TikTok web page of practically 68,000 followers to advertise media literacy.
“It’s by no means actually been that cool to be sensible, to be educated,” she says. “A giant a part of my TikTok is to make sensible horny. It’s actually horny to be sensible. It’s one of many coolest issues.”
In her newest TikTok sequence, she reads print copies of The New York Occasions to her followers with the purpose of serving to viewers see the worth of studying issues on paper and breaking down the ideas of media literacy.
Media literacy “offers a framework to entry, analyze, consider, create and take part with messages in quite a lot of varieties — from print to video to the web. Media literacy builds an understanding of the function of media in society in addition to important abilities of inquiry and self-expression vital for residents of a democracy,” in accordance with the Heart for Media Literacy.
A 2022 report by the American Press Institute surveyed practically 6,000 Gen Zers and Millennials about their information habits and attitudes. The report discovered that 79% of this inhabitants consumes the information day by day — ceaselessly from social media. Of the 16- to 40-year-olds surveyed, most use Fb, YouTube, and Instagram for information and data.
Many Gen Zers have a tough time telling reality from fiction, partially due to the overwhelming quantity of data and lack of schooling about social media literacy. We grew up in a time when the schooling system was quickly altering. From one grade 12 months to the following, we began utilizing extra know-how out and in of the classroom.

As we reached our teen years, social media platforms like Instagram, Twitter, and Snapchat turned go-to locations to attach with buddies, share our lives, and sustain with the drama. With the fixed cycle of apps and stress to remain present, many Gen Zers didn’t have a possibility to turn out to be media literate on the platforms.
“Once I was in elementary faculty, I really feel like a whole lot of Gen Z folks knew the best way to use a library catalog … however by the point we’re seniors, I’m getting information on Instagram,” Russell says. “And I’m not allowed to deliver that to class as a result of we haven’t discovered the best way to correctly cite an Instagram put up.”
The American Press Institute report highlights the digital fatigue Gen Zers and Millennials are going through. Three in 10 surveyed stated the longer they’re on-line, the more severe they really feel. The abundance of data at our fingertips can simply really feel suffocating.
“We reside in an anxious-prone society,” Russell says. “Our technology lives lots on our telephones, so we’re simply residing in a cycle that creates nervousness and despair.”
The Salespeople of Well being Content material
For a lot of Gen Zers, with regards to well being info, the primary cease is social media. With wellness, physique positivity, and food regimen tradition continuously trending, parsing out info that’s science-based versus opinion-based is tough.
Well being isn’t a one-size-fits-all kind of deal.
Joshua clark, 23, high quality management affiliate.
On one finish, you see pseudo-health movies and posts selling sure diets or exercises promising that can assist you drop a few pounds. And, on the opposite, you see medical docs making an attempt to succeed in folks with correct info. However, Russell says, with stress to seem slim, Gen Z goes to take heed to the particular person they wish to appear to be.
“Numerous Black people don’t have entry to docs, and our belief in docs is so weathered for therefore many legitimate causes. I additionally take into consideration lots of people who don’t work together with docs sufficient to even belief them on TikTok,” Russell says. “Most younger individuals are interacting with influencers who’re salespeople greater than docs to get their info.”
Joshua Clark, 23, is a high quality management affiliate in Maryland who makes use of Twitter and Instagram to have a look at artwork, sustain with celebrities, and get the newest on the information. He typically sees posts about slimming capsules that declare that can assist you lose a specified quantity of weight in every week.
“Each time I see info on social media, I at all times take it with a grain of salt,” he says. “Typically, if info is being marketed in a giant manner, there’s cash behind it. They wish to get a return on their funding.”
Consequently, Clark not often goes to social media for well being info. Normally, well being content material will pop up on his feed whereas shopping, however he doesn’t hunt down well being info on Instagram or Twitter. If he’s feeling sick, he’ll go to Google first to examine what his signs are. Along with on-line info, he trusts his physician to offer him a well-rounded view of his well being considerations.
“Well being isn’t a one-size-fits-all kind of deal,” he says.
Well being info could be sophisticated. How the data is being shared and defined will dictate who can perceive the complexities of the subject. Clark studied biology, and he says professors emphasised the significance of breaking down info in a manner that’s comprehensible with out altering the message or shedding folks within the particulars.
That accountability doesn’t simply fall on social media content material creators.
Reporters’ Accountability
You possibly can’t speak concerning the affect social media has on Gen Z with out speaking concerning the accountability of reporters. Whether or not Gen Z is media literate relies on who you ask. However conventional media and TV information have modified considerably within the final 10 years. Belief has wavered, and the uptick of “faux information” has created an trade of instability.
You want voices from Gen Z. We’d like a Gen Z Oprah.
kelsey russell, 23, content material creator & full-time grad scholar.

“I feel the more moderen technology has a greater concept that the media isn’t at all times telling issues as they’re,” Clark says. “There’s a whole lot of puppeteering within the media … and invisible forces that change how totally different media websites share info.”
No matter what information organizations Gen Zers belief, every outlet has a accountability to tell the general public about well being info in a transparent and comprehensible manner. And, on this last story in Phrase In Black’s reality or fiction sequence, the function of reporters is a persistent theme.
A part of the disconnect between Gen Z and conventional media is the accessibility of the data and who’s producing it. Many information websites are behind a paywall, and the target market isn’t at all times Black and brown Gen Zers. Consequently, practically 50% of Gen Z and Millennial information customers suppose media protection of Black People is inaccurate.
“We’ve to see our folks in these respectable areas for us to imagine they’re respectable,” Russell says. “You want voices from Gen Z. We’d like a Gen Z Oprah.”
Don’t Imagine The whole lot You See On-line
Jourden Barclay, 19, is a full-time faculty scholar in Brooklyn. She says a part of being media literate is just not believing every thing you see on-line. Rising up in a Caribbean family, her dad and mom raised her to not take what she sees on social media at face worth.
Persons are actually closely influenced by social media.
jourden barclay, 19, full time faculty scholar.

As an lively social media consumer, she makes use of Instagram leisurely. However she acknowledges folks put their very own twist on info. If she’s on the lookout for respected sources, she turns to The New York Occasions. Even referencing Google for well being info is one thing she is cautious about.
“Persons are actually closely influenced by social media. I don’t suppose all people has a thoughts of their very own,” Barclay says. “Everyone’s simply gonna be routinely brainwashed, simply considering it’s a reality.”
Like Barclay, Clark, and Russell, many Gen Zers and Millennials are involved about misinformation. A high concern for Gen Z surveyed by the Institute was that their household have been uncovered to misinformation.
Russell says it’s not laborious to fall into misinformation.
As a substitute, she needs Gen Z to ask themselves a couple of questions: Why was it written? Why are you studying it? What are the motivations of the folks penning this? And why am I consuming this info?
“I feel we have now the biggest entry to info of any technology. We’ve probably the most daring concepts ever, which can be revolutionary,” Russell says. “I feel the media literacy piece is the important thing that’s lacking to these nice concepts.”