by Cedric ‘BIG CED’ Thornton
July 23, 2025
The previous athlete has launched a set earlier than Jamaica’s Emancipation and Nationwide Heroes’ Day to rejoice the island’s tradition.
A former athlete-turned-filmmaker-and-clothing designer has launched the most recent assortment of his clothes line, Jamroc Dept, named “Legacy Continues.”
Based on The Jamaican Observer, Fernando Edwards, the founder and designer of Jamroc Dept, has launched the gathering proper earlier than the celebration of Jamaica‘s Emancipation and Nationwide Heroes’ Day. The filmmaker, who at the moment resides in Los Angeles, grew up on the Jamaican island of Clarendon earlier than relocating to Portmore. He wished to create one thing to rejoice the Jamaican diaspora.
“This assortment is aimed toward specializing in the Jamaican diaspora. I would like them to have the ability to mirror and relate to the meanings behind them, particularly since we’ve Emancipation and Nationwide Heroes’ Day developing. So, all of those holidays which can be developing will mirror the entire idea of what Jamaica is. I may even be pushing ‘Out of Many, One Folks’…,” Edwards instructed the media outlet.
The Jamaican native, who attended Edwin Allen Excessive Faculty, was a observe star who obtained an athletic scholarship to Missouri Baptist College, positioned in Creve Coeur, Missouri. After graduating, he obtained a level in enterprise administration. Not concerned in athletics, he relocated to Los Angeles, the place he established a catering enterprise and acted in and directed a number of initiatives, together with the 2023 crime thriller, Rooted Betrayal. He’s at the moment engaged on one other movie.
Edwards continues to be concerned about designing garments for his model, as he needs to unfold consciousness and convey on individuals to assist Jamroc Dept develop.
“My focus shouldn’t be solely on creating wealth, however it’s to unfold consciousness and put Jamroc on the forefront so that folks know that there’s one other model. That is one thing the place individuals will also be part of it and earn. It’s greater than only a model; it’s a cultural motion, particularly nowadays with influencers,” he mentioned.
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