Fenty Joins Forces With The New York Liberty

Rihanna’s Fenty Magnificence and Fenty Pores and skin have taken their WNBA partnership to the subsequent stage, inking a brand new take care of the reigning champions, the New York Liberty, to turn into the staff’s official make-up and sweetness sponsor—an announcement made on Might 7.

In accordance with Attract, whom Rihanna gave an unique interview to after the partnership was introduced, the deal marks Fenty’s first foray into enterprise with the WNBA, and can entail the inclusion of Fenty logos on the staff’s pregame warm-up jackets and capturing sleeves in addition to some in-arena activations and product discovery moments.

“I’ve at all times stated that make-up is there to have enjoyable with, to specific your self with. It ought to be reflective of a vibe, of a second, of a character—no matter you need it to be. I’m excited to see how these unimaginable ladies of the New York Liberty put their recreation faces on and am proud to have Fenty Magnificence and Fenty Pores and skin be part of their story this season,” Rihanna advised Attract in an interview.

The Liberty additionally characteristic arguably one of the best mascot in all of sports activities, and the WNBA’s most recognizable and marketable one, Ellie the Elephant, and the Black-woman coded pachyderm will likely be an enormous a part of the in-arena activations and different promotions that may spotlight the collaboration between the staff and Rihanna’s Fenty Magnificence and Pores and skin strains.

As Shana Stevenson, the Liberty’s chief model officer, advised Quick Firm in regards to the mascot, Ellie represents the Liberty’s location in Brooklyn and the borough’s vitality on a stage that few different mascots do.

“The individual that we all know as Ellie at this time auditioned throughout that open audition, and simply blew us away with their expertise and with their interpretation of Ellie,” Stephenson recalled to the outlet. “It was so totally different, so recent, so uncooked. And we had been like, ‘That is our particular person.’ And it additionally felt very New York, very Brooklyn in a means that we hadn’t seen earlier than.”

Keia Clarke, the CEO of the New York Liberty, expressed the staff’s pleasure on the sponsorship with Rihanna’s magnificence manufacturers, Clarke believes that Fenty and the staff share values like championing ladies and celebrating individuality.

“The New York Liberty are thrilled to staff up with Fenty Magnificence—a trailblazing model that shares our values of championing ladies and celebrating individuality, authenticity and confidence. Aligning with like-minded manufacturers permits us to ship significant connections and experiences that actually resonate with our fan base. Collectively, we are going to embrace empowerment, boldness, and a dedication to creativity,” Clarke stated in a press release.

On the heels of the Met Gala, which some Liberty gamers like Jonquel Jones, Breanna Stewart, and Sabrina Ionescu attended along with Rihanna herself, Rihanna alluded to her perception that New York is completely embodied by the Liberty squad in a press launch.

“There isn’t a vitality and spirit like New York Metropolis’s,” Rihanna stated in a press release. “The ladies of the New York Liberty exemplify such magnificence, energy, and energy, so to have Fenty Magnificence and Fenty Pores and skin turn into part of their journey this season is unimaginable. We’re excited to accomplice with them to get their recreation faces on.”

RELATED CONTENT: Let Her Prepare dinner: GloRilla Is Now Ambassador For All Of Rihanna’s Fenty Manufacturers