*As R&B reclaims its rightful place on the forefront of music, Al Manerson is making it his precedence, shaping careers, restoring credibility, and redefining what longevity means in right this moment’s music and leisure enterprise.
In an trade usually pushed by viral moments and quick turnovers, Manerson stands as among the best and most revered executives within the music enterprise, identified for constructing careers that final.
Raised in Boston’s Roxbury Orchard Park Tasks, the identical group that produced New Version, Manerson’s journey displays each cultural roots and government imaginative and prescient.
Over greater than 20 years, he has influenced the sound, technique, and sustainability of recent music whereas quietly shaping a few of the most necessary moments throughout genres.
As Founder and Chief Government Officer of BluRaffe Leisure Group and President and Chief Government Officer of Pink Velvet Inc., Manerson has operated on the highest ranges of A&R, promotions, advertising and marketing, gross sales, manufacturing, and artist improvement.
His résumé spans main labels together with Columbia, Epic, A&M, and Atlantic, the place his management contributed to Gold, Platinum, and multi-Platinum albums, number-one information, and genre-defining releases.
Early in his profession, Manerson performed key roles in promotions and advertising and marketing for artists akin to Mariah Carey on her debut Columbia album, Public Enemy, and quite a few gospel greats, together with Shirley Caesar and the Clark Sisters.His skill to maneuver seamlessly between gospel, R&B, hip-hop, and pop grew to become a defining power.
At Epic Information, the place he served as Vice President of Promotion and Advertising and marketing, Manerson labored with an elite roster that included Michael Jackson, Babyface, Sade, Ginuwine, Usher, and Raphael Saadiq, in addition to hip-hop icons akin to Cam’ron, MC Eiht, and Cappadonna.
He was additionally instrumental in early profession moments tied to Snoop Dogg, together with the breakthrough period surrounding “187” and the Deep Cowl soundtrack.
Manerson’s success is rooted in imaginative and prescient and execution, not coincidence. He has constantly positioned artists and creators at pivotal moments, together with government producing and A&R management on Zendaya’s platinum single Replay, which has surpassed 230 million YouTube views.
Along with creating artists, Manerson has been instrumental in securing publishing, manufacturing, and label offers for producers and songwriters behind a few of right this moment’s largest hits, together with Kadis & Sean, Shakespeare!, Stokley, S Dot, and Audio Push.
His steerage ensures that the inventive groups behind the music are acknowledged, pretty compensated, and positioned for long-term success.
He additionally helped develop artists akin to Luke James, Keke Palmer, Leela James, and Audio Push, guiding each inventive course and long-term technique.
Certainly one of Manerson’s most defining contributions got here via his work with Stokley of Mint Situation.
He not solely helped Mint Situation safe new document offers and reclaim their catalog, but in addition orchestrated the collaboration between Stokley and Wale, leading to The Gifted, Wale’s first number-one, gold-certified album.That mission, co-produced by Stokley, performed a significant function within the fashionable resurgence of R&B’s affect inside hip-hop.
Manerson later helped place Stokley for sold-out theater success, together with his award-winning portrayal of Rick James, which earned an NAACP Theatre Award.
His attain extends nicely past music. Manerson has served as a music supervisor, marketing consultant, and dealmaker on movie and tv tasks, together with Coming to America, Better of Enemies starring Sam Rockwell and Taraji P. Henson, Honey 2, My B.F.F., and unbiased worldwide tasks.
BluRaffe Leisure Group seems in movie credit reflecting its behind-the-scenes affect on inventive placement and music utilization.
Quick ahead to 2026, and Manerson’s relevance has solely grown.
He’s a Grammy-nominated songwriter and producer, recipient of a Key to the Metropolis of Atlanta and of an official proclamation by the Atlanta Metropolis Council designating Al Moses Manerson Day, with extra recognition together with enterprise achievement awards and trade honors acknowledging each cultural and government excellence.
At its core, BluRaffe Leisure Group operates as a way of life model and full-service leisure firm rooted in depth, stability, and reality.
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