Edward Enninful, the visionary tastemaker liable for a number of the most boundary-pushing moments in vogue and media, is stepping right into a daring new chapter with the launch of EE72 —a worldwide media and leisure firm.
EE72 arrives at a time when the world is demanding extra genuine, numerous storytelling. And who higher to reply that decision than Enninful? With a profession outlined by breaking boundaries and setting new requirements, he’s now bringing that very same power to an organization on a mission to supply transformative content material, immersive experiences, and modern merchandise that problem how we see and join with the world.
“EE72 represents a pure development of the muse I’ve constructed my profession on,” Enninful stated in a press launch. “We’re creating an area the place creativity transcends boundaries, the place numerous voices don’t simply exist—they lead. Our mission is to reshape how we see and perceive one another, constructing bridges throughout cultures and communities.”
By means of strategic partnerships with visionary creators and groundbreaking corporations, EE72 hopes to to push storytelling into uncharted territory. To assist him lead the cost, Enninful is working together with his sister, Akua, who serves as co-founder and CEO, whereas the previous British Vogue lead takes on the function of co-founder and Chief Inventive Officer. Collectively, they’re set to domesticate a model that isn’t nearly aesthetics however about affect—redefining narratives and guaranteeing illustration isn’t only a buzzword, however a normal.
After making historical past as British Vogue’s first Black editor-in-chief in 2017, Enninful stepped down from his function to function the worldwide inventive and cultural advisor of Vogue. Now, by means of EE72, Enninful hopes to disrupt conventional narratives and foster significant connections throughout communities and cultures by means of empathy, innovation, and “the spirit of genuine storytelling and boundless creativity.”
“This isn’t simply one other media firm; it’s a wholly new idea the place creativity is aware of no limits, the place each voice issues, and the place our numerous aspirations are meaningfully mirrored within the tales we inform and the lives we lead,” the co-founder captioned his social media announcement. “We’re making a revolutionary platform for connection, for understanding, and for empathy by means of the lens of creativity.”
