Ebony Karim is the CEO and founding father of The Magnificence Genie, which is merchandising machine model that gives simply accessible haircare merchandise to Black and Brown shoppers. The Magnificence Genie’s mission is to bridge the hole between minority school college students and other people of shade and their restricted entry to haircare merchandise.
What impressed you to create this enterprise?
It was me being a school scholar at Chicago State College and never having accessible magnificence provides. You’d assume being in a big city metropolis that there are magnificence provide shops all over the place, however that was not the case on this explicit neighborhood. Quick ahead years later, and I believed that this might be the perfect time to launch this product. I did quite a lot of market analysis and a few beta testing and thought “Okay, let’s do it.”
Why merchandising machines?
When you concentrate on accessibility and placement, you may actually place a merchandising machine wherever and have 24/7 entry.
What sort of merchandise ought to we anticipate within the merchandising machine?
We’re very strategic with our collaborations and partnerships. We would like to have the ability to sponsor and foster different Black-owned magnificence manufacturers. A few of our main manufacturers embody Mielle Organics, Curlmix by Kim Lewis, and Pink Luster merchandise, [and] different smaller entrepreneurs who’re making an attempt to make a footprint.
How can different companies become involved?
We’re on all social media platforms @TheBeautyGenie and in addition go to our web site at www.beautywishesinabox.com.
