These days, one viral second can change the whole lot for higher or worse. And for TikToker Romeo Bingham, it’s been for the higher as their Dr. Pepper jingle not solely went viral, nevertheless it’s additionally official. This week, the soda firm launched a brand new business, that includes a jingle which many social media customers first heard on @Romeosshow’s TikTok.
On Dec. 23, Bingham went on TikTok to share an thought that they had for a brief, catchy jingle for Dr. Pepper. “Dr. Pepper child. It’s good and good. Doo. Doo. Doo,” they sang. Their tune shortly went viral, garnering over 42 million views, 5 million likes, 300,000+ bookmarks, and the eye of manufacturers—together with Dr. Pepper.
“CHECK YOUR DMS 🤭DOODOODOO,” the model commented.
Nonetheless, different manufacturers have been prepared to select up Bingham’s jingle writing abilities with Certainly commenting “You’re employed,” and Denny’s diner writing “me subsequent bb i urge.”
“I just like the do do do half,” the Philadelphia Eagles jokingly famous.
@romeosshow @Dr Pepper please get again to me with a proposition we are able to make hundreds collectively. #drpepper #soda #beverage ♬ authentic sound – Romeo
Nonetheless, Bingham, a 25-year-old caregiver from Tacoma, Washington, by no means anticipated the video to achieve a lot traction.
“I used to be blown away as soon as it took off like that,” they instructed AdAge, explaining that “the jingle was by no means supposed as a model play, however a part of a broader effort to construct a artistic profession that features songwriting and performing.”
In the meantime, for Dr. Pepper, this was greater than only a humorous viral second. It was a chance to attach immediately with its customers, which led to the launch of its new business titled “Dr. Pepper Child (Good & Good Jingle) by @Romeosshow.”
“The sign was so loud that ignoring it wasn’t actually an possibility,” Ben Sylvan, senior VP of related media for Dr. Pepper, instructed the outlet. “You’ll be able to’t lose sight of what persons are simply telling you. When you’ve got tens, if not a whole bunch of hundreds of individuals telling you that that is resonating, it’s telling you that is highly effective content material, and might be actually impactful on your model.”
The advert that includes Bingham’s tune additionally aired throughout the 2026 School Soccer Playoff Nationwide Championship recreation on Jan. 19.
“Relatively than overcomplicating the concept, we targeted on honoring what made the jingle particular within the first place,” Ryan Lehr, co-chief artistic officer of Deutsch company, who created the business, added. “We saved the execution easy, constructed across the authentic hook, and let the earworm lead.”
“They credited me, concerned me, and labored in good religion to see how far we might take it,” Bingham mentioned of their artistic collaboration.
Along with licensing the jingle from Bingham as a part of the activation, Dr. Pepper reportedly plans to work with the creator on extra social content material over the approaching months.
@romeosshow THANKYOU GUYYYSSS THAT WAS AWESOME I LOVE YOU #drpepper #business #nationalchampionship ♬ Applause – Clapping Sound Impact 4 – Hollywood Sound Results
