Supply: Courtesy of Dosso Magnificence / different
A latest Shopper Experiences (CR) research revealed that varied artificial braiding hair manufacturers we’ve all used sooner or later—from Sensationnel to Shake-N-Go—include carcinogens, heavy metals, and VOCs (human-made chemical compounds) that emit dangerous gases.
As a protecting model maven, the information instantly gave me pause. I’ve grown keen on a number of artificial hair manufacturers because of their affordability and accessibility. Whereas the manufacturers I continuously belief to assist deliver my desired kinds to life weren’t talked about, the CR research has left me questioning each sort of braiding hair I come throughout.
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As a hair braider for over 20 years, Kadija Dosso has heard all of it. Many purchasers she’s encountered have complained about itchy scalps, redness, swelling, and rashes after an artificial braiding hair set up. Sadly, she has additionally been a sufferer. “I had a extreme allergic response after utilizing Freetress’ Clear Remedy Braiding Hair,” she reveals.
After recognizing the necessity for individuals of coloration to have entry to wholesome braiding hair, Kadija determined to take issues into her personal fingers and launched Dosso Magnificence’s Hypoallergenic Brading Hair ($13+, Dossobeauty.com) in 2020.
Supply: Dosso Magnificence / Dosso Magnificence
Dosso Magnificence’s Hypoallergenic Braiding Hair is Toxin-Free
Following the CR research outcomes, many braiding hair manufacturers are doubling down on their declare that their merchandise are protected. Kadija is standing 10 toes down on her claims and giving customers an inside scoop on the steps she takes to make sure our security.
“We’ve carried out two medical trials to confirm that our braiding hair is hypoallergenic and non-toxic on an EU commonplace,” she solely tells HelloBeautiful. “Princeton Shopper Analysis reached out to us to confirm our hair to be dermatology examined, hypoallergenic, and protected for delicate pores and skin by testing our braided hair on 100 take a look at topics who are suffering from pores and skin sensitivities and situations. The outcomes of that take a look at had been unimaginable, and we had been clinically examined hypoallergenic.”
Dosso Magnificence carried out a second medical trial to confirm that its merchandise match the corporate’s advertising and marketing claims. The outcomes confirmed that Dosso’s hair is freed from “lead, cadmium, mercury, hexavalent chromium, and flame retardants.”
Like many protecting model lovers, Kadija firmly believes that not all artificial braiding hair is equal. “For years, I’ve mentioned to no less than 5 individuals per day that 99% of the braiding hair that exists out there is poisonous and causes severe well being situations,” she says. “I really feel vindicated.”
Dosso Magnificence Sees Uptick In Braiding Hair Gross sales
Now that protecting model lovers are cognizant of the hazards of using sure artificial hair manufacturers, many are pledging their allegiance to wholesome choices like Dosso Magnificence’s Hypoallergenic Braiding Hair. “Over the previous three weeks, we’ve seen a rise in gross sales by over 900%. Moreover, greater than 50,000 individuals have visited our web site alone,” Kadija shares. “We’ve obtained giant buy orders from salon homeowners able to make the change. I’m glad that customers are asking extra questions and that we’re forward of the curve with our research.”
Whereas it’s commonplace apply to soak braiding hair in apple cider vinegar to take away chemical compounds, people can forego that step with Dosso Magnificence’s providing. “We’ve already executed the give you the results you want on an industrial degree, so there’s no must soak our braiding hair,” the 2021 Black Ambition HBCU prize winner says.
We will all agree that Black ladies won’t ever cease getting protecting kinds. The important thing to rocking the woven appears to be like we love sans any concern comes right down to the merchandise we select. That mentioned, Black magnificence bosses like Kadija proceed to return in clutch to prioritize our needs and desires. “Now that we’re a world model, we’re going to ensure that we hearken to what it’s important to say,” she says. “It’s the patron’s job to inform a pal to inform a pal that Dosso Magnificence’s merchandise are precisely who we are saying that we’re.”
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