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DNC comes to HBCUs this homecoming season in an effort to earn back trust of Black voters

October 2, 2025
in Black Media
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The Democratic Nationwide Committee (DNC) is taking its get together message to HBCU campuses this homecoming season in an effort to have interaction younger Black voters, whose help for the Democratic Occasion waned within the 2024 election.

The DNC confirmed with theGrio that all through October, a number of activations will probably be held on the campuses of Hampton College, Norfolk State College, Virginia State College, Cheney College, and Lincoln College. The five-figure investments of HBCU engagements are meant to achieve college students, mother and father, and alumni.

Why DNC is targeted on HBCU campuses

“Homecoming is about tradition, neighborhood, and credibility, so our presence at these occasions is completely crucial. Nevertheless it’s not simply political, it’s private for all these college students, the household that comes out,” DNC Chairman Ken Martin instructed theGrio in regards to the upcoming HBCU campus activations.

Whereas Black voters overwhelmingly supported 2024 Democratic nominee Kamala Harris over Donald Trump in final 12 months’s election, turnout amongst Black voters was decrease than throughout the 2020 presidential election. Extra notably, the next share of youthful, principally male, Black voters, drifted towards the Republican Occasion.

“We’re displaying up the place it issues to Black voters, not simply in presidential years,” mentioned Martin, a former chair of the Minnesota Democratic-Farmer-Labor (DFL) Occasion, who was elected DNC chair in February.

He defined, “After I got here in as DNC chair, I mentioned we can’t make the identical errors we’ve made previously of simply displaying up three months earlier than an election and beginning the dialog for the very first time. And that’s a part of the rationale we’ve misplaced belief with so many components of our coalition, together with the Black neighborhood.”

The DNC plans to execute a spread of activations this HBCU homecoming season, together with handing out “Decide to Vote (CTV)” playing cards, “Get out the Vote (GOTV)” volunteer sign-up types, DNC-branded charging stations, “We Stand With HBCUs” paraphernalia, and picture cubicles. DNC officers and surrogates will even canvass alongside homecoming parade routes, tailgates, and block events.

HAMPTON, VIRGINIA – OCTOBER 22: Attendees take pleasure in refreshments at Hampton Homecoming Traditionally Higher: powered by Pepsi Stronger Collectively and Doritos SOLID BLACK at Hampton College on October 22, 2022 in Hampton, Virginia. (Picture by Tasos Katopodis/Getty Photographs for Pepsi Stronger Collectively)

In Virginia, a purple state, DNC activations at Hampton, Norfolk, and Virginia State additionally coincide with early voting on Oct. 25 within the state, which is able to elect its subsequent governor, lieutenant governor, lawyer basic, Virginia Home of Delegates and native places of work.

Martin mentioned that because the “most dependable constituency” and “really the spine” of the Democratic Occasion, Democrats can’t take their votes as a right.

The DNC chair mentioned in conversations he’s had with voters since taking his management place, many, significantly within the Black neighborhood, “really feel like they go unseen and unheard…and that the one time they see from folks like me is after I want one thing from them.”

“That’s obtained to alter,” he mentioned.

Martin mentioned younger Black voters, like all People, are involved about affordability.

“Younger folks proper now are very nervous about their future. It’s the primary time we’ve seen in, you recognize, over a technology that there are extra job seekers than jobs,” he defined.

“Whenever you add on prime of that what’s been occurring on this financial system that’s driving up the prices of all the things from housing, to groceries, to baby care, you title it. It’s creating quite a lot of nervousness amongst all folks, however particularly younger individuals who can’t afford their lives proper now,” mentioned Martin.

Acknowledging the actual significance of specializing in the wants of younger Black males, the DNC chairman instructed theGrio, “We gotta give folks a way that the Democratic Occasion believes, as I do, that irrespective of the place you’re from, irrespective of the place you reside, irrespective of who you like or who you’re, that you simply deserve an opportunity and a possibility to get forward.”

HBCUs as political targets

The DNC’s deal with HBCUs additionally comes weeks after a number of campuses confronted threats following the Charlie Kirk taking pictures, leading to momentary lockdowns. Final week, a gaggle of white MAGA college students who described themselves because the “Fearless Debaters” got here to the HBCU campus of Tennessee State College uninvited to debate college students on the matters of DEI and immigration. The incident was seen as harassment of HBCU college students.

“It underscores the necessity for us as a celebration proper now, and I feel, frankly, as a neighborhood to be displaying up in individual, not simply to have these conversations, however to be there in solidarity as a result of these threats had been ridiculous,” Chairman Martin instructed theGrio.

When requested if he believed the MAGA agenda of President Donald Trump was in charge for the focusing on of HBCUs, Martin instructed theGrio the Trump White Home’s “inflammatory” speech is “actually not useful.” He added, “Nevertheless it’s not even simply the speech, it’s the actions which are very clearly taking away folks’s rights on this nation—the rights of due course of and civil rights and human rights. We’ve seen a full-on assault on our Structure.”

Martin continued, “The rhetoric and the statements and the actions popping out of this White Home and the administration have executed nothing to really deliver us collectively as People, however solely proceed to divide us and to proceed to permit the hate that we’ve seen all through this nation.”

Ken Martin, DNC chairman, theGrio.com
AURORA, ILLINOIS – AUGUST 05: Ken Martin, chairman of the Democratic Nationwide Committee, listens to audio system throughout a press convention with Texas Democrats on the Worldwide Union of Painters and Allied Trades union corridor on August 05, 2025 in Aurora, Illinois. Democratic Texas lawmakers left the state on Sunday to stop a quorum from being reached throughout a particular session referred to as to redistrict the state in favor of Republican candidates. (Picture by Scott Olson/Getty Photographs)

HBCU funding

HBCUs had been additionally within the headlines just lately after the Trump administration lower $350 million in grants from minority-serving establishments (MSIs), together with predominantly Black establishments (PBIs), and redirected almost $500 million in federal funding towards HBCUs and tribal schools.

Whereas the added funding for HBCUs was a superb factor for campuses, the transfer was criticized by some as pitting HBCU campuses in opposition to others.

Chairman Martin described President Trump’s newest funding announcement for HBCUs as “throwing scraps to 1 group to attempt to purchase them off.”

“Donald Trump has made quite a lot of guarantees to Black voters. He’s made quite a lot of guarantees to voters round this nation, and he’s delivered on nearly none of them,” mentioned the Democratic chief. He continued, “Whereas he might determine to assist HBCUs with funding, the truth is he’s promoting the remainder of the Black neighborhood down the river.”

Martin mentioned Democrats are going to proceed to “name him out,” including, “At a time when so many individuals are struggling to get by on this nation, he continues to play video games like this.”



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Tags: BlackDNCearnEffortHBCUsHomecomingseasontrustvoters
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