by Kandiss Edwards
August 23, 2025
Make-up artist and sweetness entrepreneur Danessa Myricks has joined forces with Neutrogena to launch a brand new collaboration.
Make-up artist and sweetness entrepreneur Danessa Myricks has joined forces with Neutrogena to launch a brand new collaboration.
The marketing campaign goals to rejoice skin-first magnificence. Starting Aug. 31, clients will have the ability to store three limited-edition “Get Glam Prepared” kits completely at CVS Pharmacy and CVS.com.
For Myricks, the collaboration represents a full-circle second. As a youngster, she relied on Neutrogena to deal with pimples and later constructed her first make-up equipment utilizing merchandise she picked up from her native CVS. A long time later, she nonetheless trusts the model’s formulation, praising their “science-backed efficacy and on a regular basis accessibility,” in accordance with the press launch.
Michelle LeBlanc, vice chairman of Merchandising for Magnificence, Private Care, and the Hispanic Technique Workforce at CVS Well being, referred to as the partnership a pure match.
“What I like about this collaboration is that we’re bringing collectively Danessa’s artistry and Neutrogena’s dermatologist-backed skincare with the accessibility we provide by way of our shops and on-line, and coupling that with the wonder shopper’s give attention to pores and skin prep and make-up elimination. By coming collectively, we’re amplifying our strengths and creating a brand new and thrilling expertise for our clients.”
The product lineup contains:
Make-up Remover Wipes ($6.99): Alcohol-free, ultra-soft wipes designed to take away as much as 99% of make-up, together with waterproof mascara.
Hydro Increase Hydro Gel Masks ($9.99 for a 3-pack): Cooling masks infused with hyaluronic acid to deeply hydrate and easy pores and skin.
Pores and skin Prep Set ($29.99): A curated equipment combining wipes, gel masks, Hydro Increase Gel Cream, and a tinted lip oil for a whole hydration and prep routine.
All gadgets replicate Neutrogena and Myricks’ imaginative and prescient of inclusivity and accessibility in magnificence.
Myricks has constructed a status as probably the most creative voices in trendy magnificence. A self-taught artist, she launched Danessa Myricks Magnificence in 2015 and has bought her merchandise globally at Sephora. The road is praised for its inclusive shade ranges and modern textures.
Myricks has carved out house for creativity and inclusivity in an business lengthy criticized for its lack of illustration. This new partnership with Neutrogena represents one other step in her mission to make magnificence instruments and strategies accessible to everybody.
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