As one of many leads of the largest sports activities film of all time on the field workplace, Damson Idris is maximizing each attainable alternative. Now Idris is seeing his partnership with F1 broaden past the film.
System 1 introduced Idris can be their newest model ambassador, a distinguished honor for the 34-year-old actor because it coincides with “F1” vying for the Academy Award for Greatest Image amongst different honors subsequent month.
“I’m delighted to welcome Damson Idris formally to the System 1 household,” Stefano Domenicali, President and CEO of System 1, stated. Following his starring position in ‘F1: The Film,’ which made historical past on the field workplace and helped deliver our sport to new audiences, he’s becoming a member of us as an official International Model Ambassador. In System 1, we’re all about authenticity and Damson is passionate concerning the sport and shares our imaginative and prescient to develop it, so it’s unbelievable that we’ll proceed to work with him. Along with his unimaginable platform and place within the leisure and way of life house, collectively we’ll push the boundaries of how we attain followers.”
The British actor additionally helped launch the brand new System 1 season with a marketing campaign entitled “All To Drive For” which options all 22 drivers who compete within the open-wheel racing league, together with Lewis Hamilton.
“I’ve at all times been drawn to areas the place tradition, efficiency, and precision meet, and System 1 sits proper on the centre of that.” Idris stated. “I had an infinite quantity of respect for it earlier than making the movie, however getting nearer to it gave me an actual understanding of the innovation, the center, and the depth behind all the things, and the elite degree the drivers function at. I’m genuinely excited to step into this position as a International Ambassador. Being a part of this world now means lots to me, and I’m proud to symbolize one thing that evokes and connects individuals everywhere in the world.”
With the partnership, Idris will attend numerous Grand Prix races and assist F1’s content material outreach efforts to proceed rising the game.
Idris has additionally made it a mission to make daring red-carpet statements. On the 2025 Met Gala, he helped promote “F1: The Film” with a daring Tommy Hilfiger go well with reveal that included him being ripped out of his racing go well with. The second additionally served because the debut of his DIDRIS luxurious jewellery line, impressed by his mom, Silifat Idris. She was a jewellery dealer in Nigeria and handed down that legacy to her son.
“Anytime I take into consideration jewellery, I at all times consider legacy and one thing that you just’re going to go all the way down to your kids,” the “Snowfall” actor instructed Complicated. “And I needed to make jewellery as homage to my mom as a result of actually it was a dream of hers when she was in her twenties that she by no means absolutely acquired to satisfy. As an artist, you’re at all times working with so many manufacturers on the journey. It’s very nice to have possession to construct a legacy and to begin your individual journey, too.”
Idris is already plotting a approach to high his Met Gala outfit as he’s chosen to put on Prada to the upcoming Academy Awards, the place “F1” is nominated for 4 awards, together with Greatest Image. With just a few DIDRIS jewels adorned as effectively.
