by Cedric ‘BIG CED’ Thornton
December 3, 2025
The chief was most not too long ago EVP and Chief Business Officer at Nike
A latest company shakeup at Nike has resulted in EVP and Chief Business Officer Craig Williams now not serving in that position.
In a letter to Nike staff, Elliot Hill, president and CEO of the model, knowledgeable workers members that the strikes have been made to “take away layers” and produce the corporate nearer to athletes and {the marketplace}.
Williams joined Nike in January 2019 and performed an integral position in Jordan Model, the place he was beforehand president earlier than Sarah Mensah took over the place in 2023, transferring him to grow to be president of Geographies & Market for Nike.
“As a part of this shift, we’re eliminating the position of EVP, Chief Business Officer (CCO), at present held by Craig Williams,” Hill stated in a letter to the crew at Nike. “I wish to thank Craig for his essential position in advancing our market technique as CCO and for his management of the Jordan Model. All through his time at Nike and Jordan, Craig has united groups world wide by way of his ardour for our manufacturers, dedication to excellence, and value-based management. We want him the very best in his subsequent chapter.”
Earlier than becoming a member of Nike, Williams labored at The Coca-Cola Firm, the place he served as senior vice chairman and president of The McDonald’s Division Worldwide. His duties included rising the full beverage class globally in eating places. Earlier than becoming a member of Coca-Cola, Williams spent three years at CIBA Imaginative and prescient Corp. in world advertising and marketing. He took that place after seven years at Kraft Meals Inc., the place he labored in model administration and new product growth, and 5 years within the U.S. Navy as a Nuclear Energy Officer.
Williams attended Northwestern College, the place he earned an MBA and a bachelor’s diploma in physics from Benedict Faculty. He’s at present a board member at Capital One.
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