Disney+ Hotstar‘s unique livestream of Coldplay‘s Ahmedabad, India, live performance attracted 8.3 million views and collected 1.65 billion minutes of watch time through the three-hour broadcast on Jan. 26.
The British rock band’s efficiency at Narendra Modi Stadium, which drew a large crowd of over 134,000 attendees, kicked off with frontman Chris Martin successful hearts by greeting the viewers each within the Hindi and Gujarati languages. In a tribute to India’s seventy fifth Republic Day celebrations, Martin carried out “Vande Mataram,” the nationwide music, electrifying the packed stadium.
The live performance, which marked a major milestone in India’s leisure panorama as Disney+ Hotstar’s first music livestream, noticed cricket star Jasprit Bumrah in attendance, with Martin dedicating a particular efficiency to the quick bowler. The night started with performances by native expertise Jasleen Royal, together with Shone and Elyanna, who later joined Coldplay on stage for a collaborative rendition of “We Pray.” The opening acts weren’t reside streamed on Disney+ Hotstar.
The livestream’s success was notably pronounced in seven key areas – Maharashtra, Gujarat, Karnataka, NCR Delhi, Uttar Pradesh, Tamil Nadu, and West Bengal – which accounted for 85% of the entire viewership. The platform enhanced the viewing expertise with Dolby 5.1 audio high quality.
Sanjog Gupta, CEO, sports activities at JioStar, stated, “At Disney+ Hotstar, we specialise in delivering compelling and immersive protection of large-scale reside occasions. We’re regularly striving to serve elevated experiences combining our power in story-telling with the facility of shared emotional connections. ‘Coldplay Dwell’ is an ideal instance of how we convey world-class reside leisure and the facility of unmissable, shared moments to hundreds of thousands throughout India.”
The corporate has huge expertise in reside streaming, notably cricket matches.
Kiran Mani, CEO, digital at JioStar, stated: “At Disney+ Hotstar, curating live-streaming experiences goes past enterprise. It’s pushed by our imaginative and prescient to empower audiences throughout the nation with unmatched leisure at an unprecedented scale. The overwhelming response to Coldplay’s ‘Music of the Spheres’ reside stream is a testomony to our dedication to democratizing entry to premium experiences, breaking limitations, and redefining how India engages with international leisure. That is only the start of an period the place know-how and storytelling come collectively to unlock infinite potentialities in liveentertainment.”
The occasion gained vital social media consideration, with #ColdplayOnDisneyHotstar trending throughout platforms. The streaming service’s advertising and marketing marketing campaign included cross-channel promotions, watch events, and real-time interactive options comparable to Coldplay lyrics integration.
