When magnificence mogul and superstar coiff curator Cliff Vmir opened the doorways to his new FEMMÈ flagship in Buckhead, Atlanta, it wasn’t simply one other ribbon-cutting second. It was a stunning declaration of possession, of artistry, and of breaking boundaries in an trade that not often sees younger Black males on the helm of magnificence empires.
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The 27-year-old serial entrepreneur continues to develop his magnificence legacy with FEMMÈ’s 3,000-square-foot headquarters, now serving as a retail storefront, full-service salon, and operational warehouse for his rising haircare line. The growth represents a milestone in inclusivity and innovation.
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“I’ve been a hairstylist for over 20 years, so this has been a very long time coming,” Vmir shared in a press assertion. “Opening my FEMMÈ storefront and increasing our merchandise into over 250 shops all through the nation means the world to me.”
That very same world-class ambition was mirrored in each inch of the area. Designed by iElevated Photos, FEMMÈ radiates fashionable glam—from its modern epoxy flooring to customized DSD artwork installations—embodying the combo of luxurious and hustle that defines Atlanta’s magnificence scene.
The Grand Opening: A Star-Studded Celebration
The grand opening remodeled 2223 Faulkner Highway NE right into a fashion-forward playground for Atlanta’s elite. Hosted by V103’s Tori Starr, the occasion drew Da Brat and Judy Harris-Dupart, Saucy Santana, Sukihana, Tammy Rivera, Karlie Redd, Huge Horny, Shekinah, and Shod Santiago, amongst others.
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Inside, visitors have been greeted by Cliff’s hand-selected FEMMÈ Boys—a crew of male stylists redefining the gender narrative of glam. DJ Steff saved the power excessive as attendees sipped on FEMMÈ-branded cocktails, sampled slushies by Slushy Field ATL, and indulged in customized bites by Feed the Streetz.
The celebration wasn’t simply glamorous—it was symbolic. Cliff was offered with a Decision from the Georgia Home of Representatives, honoring his trailblazing achievements in magnificence and enterprise.
Contained in the Pink Palace: The Energy of Persistence
When requested in regards to the salon’s signature aesthetic, Cliff laughed as he recounted an unintentional design twist.
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“It wasn’t alleged to be this,” he admitted. “We had a mishap with the flooring, and I needed to combine pinks collectively to repair it—however then all the pieces needed to match. The chairs, the partitions, all the pieces. It grew to become its personal vibe.”
That unintentional reinvention mirrors his journey—turning setbacks into statements.
“Individuals instructed me, ‘You’ll by no means discover chairs that match,’ or ‘You gained’t get what you need.’ I didn’t cease till I did,” he mentioned with a smile.
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FEMMÈ, which interprets to “girl” in French, is greater than a reputation, it’s a mission. Cliff defined that he needed to create an area the place ladies really feel protected, celebrated, and empowered.
“I need ladies to return in and really feel like boys are their protected area. We’re your homosexual greatest buddies—your secrets and techniques are protected with us, and we’re gonna slay your hair each time.”
Past the Chair: Cliff Vmir’s Motion in Magnificence
From styling Cardi B, Trina, and Jazmine Sullivan to promoting over 15,000 merchandise on TikTok Store, Cliff Vmir’s attain extends past superstar circles. His model FEMMÈ represents the intersection of entrepreneurship, illustration, and group.
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Magnificence, for Cliff, isn’t just about hair—it’s about therapeutic and visibility. As October 11 approaches—Nationwide Coming Out Day—his grand opening feels notably aligned with celebration and delight.
“Magnificence is my life,” Cliff shared. “Whether or not I’m styling hair or transport merchandise, I get up on daily basis dwelling it. I simply need individuals to know: by no means cease, by no means take ‘no’ for a solution.”
A Legacy in Movement
Cliff Vmir’s FEMMÈ is greater than a salon; it’s a motion rooted in resilience, group, and confidence. With every growth, he’s not solely scaling a model but additionally rewriting what success appears like for queer, Black entrepreneurs within the magnificence trade.
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As FEMMÈ cements its place in Atlanta’s luxurious scene and past, Cliff’s story serves as a reminder that magnificence has no bounds—and that essentially the most highly effective makeovers begin from inside.
