Serial entrepreneur and undisputed King of Hair, Cliff Vmir, formally premiered the trailer for his extremely anticipated FEMMÈ Boys ATL Salon Auditions, providing audiences an unique first have a look at the electrifying reside audition expertise that introduced collectively rising hairstylists from throughout the nation. The newly launched trailer, Govt Produced by Cliff Vmir, captures the thrill, emotion, and artistry of the occasion, the place aspiring expertise competed for a once-in-a-lifetime alternative to work at Cliff’s famend FEMMÈ ATL Salon, whereas highlighting the daring creativity, individuality, and mentorship on the coronary heart of the sequence.
The official trailer was filmed throughout the reside auditions held in mid January 2026 at a non-public location in Smyrna, Georgia. The expertise drew a whole lot of hopeful stylists, choose media, and shock movie star visitors for an intimate afternoon celebrating innovation and self-expression inside the magnificence trade.
The occasion captured uncooked expertise, clear moments, and undisputed moments of creativity that showcased Cliff as a boss mogul looking out to information the era’s subsequent go-to stylists. The premiere of the auditions might be seen on Cliff Vmir’s official YouTube Channel and can set a development by merging actuality with growing entrepreneurs.
The auditions comply with the momentum of Cliff Vmir’s continued growth, together with the grand opening of his extremely anticipated FEMMÈ Salon and storefront, which opened on October 4, 2025, in Buckhead. Cliff Vmir just isn’t solely discovering the following era of hairstyling expertise however actively mentoring them to thrive in Atlanta’s premiere salon surroundings. By handpicking and guiding these rising stylists, Clif Vmir proves his continued dedication to shaping the way forward for the sweetness trade, empowering a brand new wave of leaders to redefine creativity, professionalism, and magnificence.


(Pictures Courtesy of Femme)


















